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PublicationJourney to the Big Bang: How firms define new value propositions in emerging ecosystems( 2023-07-14)The goal of an ecosystem is the creation of a value proposition firms could not offer alone. But how are new value propositions being defined in emerging ecosystems? Our study with eight cases yields several implications along these lines: First, how to come up with an initial idea for a value proposition and convince partners to commit to it? And, second, how to setup the iterative process of value proposition adaption? And how to find a way to align both customer and partner interests along that way? Overall, this helps to understand how factors in the early stages of ecosystem development affect its value proposition.
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PublicationEven a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems(Haas School of Business, University of California, 2021-04-09)Type:Journal:
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PublicationLoner or team player: How firms allocate orchestrator tasks amongst ecosystem actors(Pergamon Press, 2021-09-13)Type:Journal:
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PublicationThe Ecosystem Blueprint: How Firms Shape the Design of an Ecosystem According to the Surrounding ConditionsEcosystems are formed by organisations that jointly create a value proposition that a single firm could not create in isolation. To deliver this value proposition, the partners need a focal firm, the orchestrator, to be align them towards the joint value proposition. Thus, how orchestrators design the alignment structure of an ecosystem is at the very heart of the ecosystem concept – yet it has not been sufficiently addressed by extant research. This is all the more true for the question of how the design of an ecosystem is shaped depending on surrounding conditions. This paper applies a qualitative study with ten cases and, based on the attention-based view of the firm, contributes to research on ecosystems in several ways. First, it explains which ecosystem designs are beneficial under which conditions. Second, it elucidates the structure and activities within ecosystems and shows that start-ups can be just as good ecosystem orchestrators as incumbents. Third, it explains the circumstances under which single vs. multi orchestrator ecosystems occur. Fourth, it presents the conditions when incumbents or start-ups make better orchestrators. Finally, it is among the first studies to apply the attention-based view to business ecosystems, and shows that doing so yields intriguing insights into this emerging field of research.Type:Journal:Volume:Issue:
Scopus© Citations 46 -
PublicationArchetypes and Basic Strategies of Technology Decisions(Industrial Research Inst., 2016-03-01)Technology decisions are of central importance to firms focused on innovation. Research has provided support for a wide variety of approaches to technology decision making. This proliferation of approaches, however, means managers face the challenge of choosing the right approach for a given decision. Through case studies and workshops with a wide range of firms, we have developed a tool to assist managers in selecting among available approaches for the specific technology decision at hand.Type:Journal:Volume:Issue:
Scopus© Citations 7 -
PublicationTowards an Attention-based View of Technology Decisions(Wiley-Blackwell, 2016-09)
Scopus© Citations 16 -
PublicationHow firms shape organizational structures among ecosystem actors(ISPIM Ltd., 2019-06)Business Ecosystems are constellations of interdependent linked organizations aiming to create a common product or service. For this purpose, the actors need to communicate and exchange information. Since information is distributed via organisational structures, it is key to understand how firms shape such channels for the information exchange not just within their firm but also towards the partners involved in the ecosystem. Based on eight qualitative case studies, this article introduces a framework that shows two different orchestration types as well as three distinct organizational structures of information exchange. This framework allows managers to analyse their respective ecosystem and shape the organizational structures accordingly. It contributes to research in order to shed light on the organization of ecosystem actors.
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PublicationTowards an Attention-based view of the Ecosystem: How Firms Shape Organizational Structures among Ecosystem Actors( 2019-06)The ecosystems concept is on the rise in both research and industry practice alike. Prospectively, they will change the way decision-makers deal with key managerial aspects such as strategy, innovation, organisation and competition. Within ecosystems, distribution of attention is crucial, since all ecosystem partners involved are pursuing their individual agendas and it is the core duty of the orchestrator to align these in order for the joint value proposition to come true. Since attention is distributed via organisational structures, more specifically the so-called procedural and communication channels, it is key to understand how firms shape such channels not just within their firm but also towards the partners involved in the ecosystem. In an attempt to shed light on this context, this paper applies a qualitative study with eight cases and, based on the attention-based view of the firm, contributes to research on ecosystems in several ways. First, and foremost, we show three different types of procedural and communication channels, thus providing a better understanding of how ecosystems are structured and governed. Second, we shed light on the explicit design of these procedural and communication channels by the orchestrator in order to shape the attention of the ecosystem partners. Third, our findings provide a more differentiated view on the role and function of orchestrators. Fourth, in so doing, we specify the requirements under certain contingencies for the orchestrator.
