Valora Kiosk of the Future
Type
applied research project
Start Date
01 January 2010
End Date
31 December 2011
Status
completed
Keywords
Social Networks
Digital Signage
Pervasive Advertising
Description
Understand and experiment with the relationship between consumers, social media and products in a live setting. The focus will be on public displays and mobile phone applications at various small-retail outlets, leading to a "kiosk of the future" where digital information co-exists with traditional media and consumer products.
Leader contributor(s)
Michahelles, Florian
Member contributor(s)
Dubach Spiegler, Erica
Funder(s)
Topic(s)
Effect of Digital Signage on Online Social Network Activity and In-Store Sales
Method(s)
Panel Data Analysis and related Longitudinal Regression Models
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
173832