Consumers' discrete emotional responses to prices in the service context
Type
dissertation project
Start Date
30 September 2007
End Date
30 March 2011
Status
completed
Keywords
behavioral pricing
price affect
emotion psychology
appraisal theories of emotion
discrete emotions approach
service industry
Description
-
Leader contributor(s)
Funder(s)
Topic(s)
behavioral pricing
price affect
emotion psychology
appraisal theories of emotion
discrete emotions approach
service industry
Method(s)
experimental research
Range
School
Range (De)
School
Division(s)
Eprints ID
57804