Marketing Department's Influence and Information Dissemination Within in a Firm : Evidence for an Inverted U-Shaped Relationship
Type
conference paper
Date Issued
2013-07-17
Author(s)
Schmidt, Martin
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Looking forward, looking back: Drawing on the past to shape the future of Marketing
Publisher
Academy of Marketing Science (Business Louisiana Tech)
Publisher place
Rusten, LA
Event Title
21st AMS World Marketing Congress (WMC)
Event Location
Melbourne, Australia
Event Date
17.-20.0.2013
URL
Subject(s)
Division(s)
Eprints ID
218627