Realizing Value From Tablet-Supported : Cases From the Banking Industry
Tablet computers (tablets) have gained much attention in research, the application in a banking industry context remains somewhat unexplored. In particular, tablets could enhance customer-facing business processes, such as face-to-face advisory processes in the banking industry. This paper analyses the potentials of tablet-supported customer advisory and the impact on the advisory process based on expert interviews with three financial institutes. The study provides evidence that tablets promise to add value in a face-to-face advisory situation and may have an impact to the traditional advisory process.
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
The 27th Bled eConference "eEcosystems"