English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Using Mobile Applications as an In-store Marketing Tool : The Effects of Personalized Product Recommendations and Popularity Information on Sales
Export
Statistics
Options
Using Mobile Applications as an In-store Marketing Tool : The Effects of Personalized Product Recommendations and Popularity Information on Sales
Type
conference paper
Date Issued
2015-05-26
Author(s)
Linzmajer, Marc
Schopfer, Sandro
Nagengast, Liane
Keller, Thorben
Fleisch, Elgar
Rudolph, Thomas
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the European Marketing Academy Conference (EMAC)
Publisher
Collaboration in Research
Start page
1
Event Title
44th European Marketing Academy (EMAC) Annual Conference
Event Location
Leuven, Belgium
Event Date
24.-27.05.2015
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106419
Subject(s)
business studies
Division(s)
ITEM - Institute of T...
IRM - Institute of Re...
Eprints ID
241551
google-scholar
View Details
View statistics
View Details
Download statistics
View Details