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Now I'm curious! Boosting Innovation Adoption Through Gamified Information Release
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Now I'm curious! Boosting Innovation Adoption Through Gamified Information Release
Type
conference paper
Date Issued
2015-06-11
Author(s)
Müller-Stewens, Jessica
Schlager, Tobias
Häubl, Gerald
Herrmann, Andreas
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Event Title
Theory + Practice in Marketing Conference (TPM) 2015
Event Location
Atlanta, Georgia (USA)
Event Date
10.-12.06.2015
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106315
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
241757
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