A Friend Saved Is A Penny Earned or I Need A Dollar ... A Friend Is What I Need - The impact Of Social Linkage on Monetary Return.
Type
conference paper
Date Issued
2016-08-24
Author(s)
Mitterer, Dario
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
European Marketing Association (EMAC) Conference Program
Publisher
European Marketing Association (EMAC)
Publisher place
Oslo, Norway
Volume
Conference Program
Start page
77
End page
77
Pages
271
Event Title
European Marketing Association (EMAC) Conference
Event Location
Oslo, Norway
Event Date
2016
URL
Subject(s)
Division(s)
Eprints ID
248440