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Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes
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Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes
Type
conference speech
Date Issued
2016-10-27
Author(s)
Boller, Daniel
Schlager, Tobias
Franke, Nikolaus
Herrmann, Andreas
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Berlin
Event Title
Association for Consumer Research Conference
Event Location
Berlin
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/103776
Subject(s)
social sciences
business studies
Division(s)
ICI - Institute for C...
SEW - Swiss Institute...
Eprints ID
248649
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