Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes
Type
conference speech
Date Issued
2016-10-27
Author(s)
Franke, Nikolaus
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Berlin
Event Title
Association for Consumer Research Conference
Event Location
Berlin
URL
Subject(s)
Division(s)
Eprints ID
248649