Mobile Consumer Segments' Perception and Usage of Location- based In- Store Mobile Shopper Marketing
ISBN
9781510844063
Type
journal article
Date Issued
2017
Author(s)
Wozniak, Thomas
Schaffner, Dorothea
Editor(s)
Chandy, R.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
Yes
Publisher
AMA Educators Proceedings
Number
28
Event Title
Winter Marketing Academic Conference
Event Location
Orlando, Florida, USA
Event Date
17-19 February
URL
Subject(s)
Division(s)
Contact Email Address
katarina.stanoevska@unisg.ch
Eprints ID
254506