The Role of Retailer Websites in the Customer Journey: How Website Cues Foster Channel Switching to the Physical Store
Journal
Baker Retailing Center Conference
Type
conference paper
Date Issued
2017-06
Author(s)
Verhoef, Peter C.
Language
English
HSG Classification
contribution to scientific community
Publisher
Baker Retailing Center Conference
Publisher place
Philadelphia
URL
Subject(s)
Division(s)
Eprints ID
254827