Focusing On Others Before You Shop: Exposure To Facebook Promotes Conventional Product Configurations
Journal
Journal of the Academy of Marketing Science
ISSN
0092-0703
Type
journal article
Date Issued
2019-03
Author(s)
DOI
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Springer Netherlands
Volume
47
Number
2
Start page
291
End page
307
URL
Subject(s)
Division(s)
Eprints ID
256794