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The Moderating Role of Country Characteristics on Consumers' Willigngness to Share Personal Information
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The Moderating Role of Country Characteristics on Consumers' Willigngness to Share Personal Information
Type
conference paper
Date Issued
2019-06-22
Author(s)
Schumacher, Christopher
Eggers, Felix
Verhoef, Peter, C.
Maas, Peter
Language
English
HSG Classification
contribution to scientific community
Event Title
2019 INFORMS Marketing Science Conference
Event Location
Rome, Italy
Event Date
June 20-22, 2019
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/98530
Subject(s)
information managemen...
cultural studies
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
257158
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