The Moderating Role of Country Characteristics on Consumers' Willigngness to Share Personal Information
Type
conference paper
Date Issued
2019-06-22
Author(s)
Eggers, Felix
Verhoef, Peter, C.
Language
English
HSG Classification
contribution to scientific community
Event Title
2019 INFORMS Marketing Science Conference
Event Location
Rome, Italy
Event Date
June 20-22, 2019
URL
Subject(s)
Division(s)
Eprints ID
257158