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The Moderating Effect of Cultural Differences on Consumers' Willingness to Share Personal Information
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The Moderating Effect of Cultural Differences on Consumers' Willingness to Share Personal Information
Type
conference paper
Date Issued
2019-07-06
Author(s)
Schumacher, Christopher
Eggers, Felix
Verhoef, Peter, C.
Maas, Peter
Language
English
HSG Classification
contribution to scientific community
Event Title
AMA CBSIG 2019 Conference
Event Location
Bern, Switzerland
Event Date
July 5-7, 2019
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/98440
Subject(s)
information managemen...
cultural studies
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
257159
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