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Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer-Brand Relationships
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Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer-Brand Relationships
Journal
Journal of Consumer Research
ISSN
0093-5301
Date Issued
2023
Author(s)
Bergner, Anouk Samantha
Hildebrand, Christian Alexander
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
University of Chicago Press
Official URL
https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucad014/7067749?utm_sour[…]um=email&guestAccessKey=b546f030-e390-49d8-91c8-ea5fe6a7cb11
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/107859
Subject(s)
behavioral science
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
269227
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