Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer-Brand Relationships
Journal
Journal of Consumer Research
ISSN
0093-5301
Date Issued
2023
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
University of Chicago Press
Official URL
URL
Subject(s)
Division(s)
Eprints ID
269227