The Paradox of Brand Community Management
Journal
Thexis
ISSN
0254-9697
Type
journal article
Date Issued
2005-07-01
Author(s)
Fournier, Susan M.
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Savosa
Publisher place
St. Gallen
Volume
22
Number
3
Start page
16
End page
20
Pages
5
URL
Subject(s)
Division(s)
Eprints ID
32734