Health travel motivations and activities : The Swiss case
This study investigates predictors (stated motivation and reported leisure activities) of health travel as opposed to a control group incorporating all other travel of the Swiss resident population, a well matured market. An a-priori segmentation of more than 11,000 trip cases (health travel as opposed to non health travel) was chosen as means of methodological concept, and stepwise logistic regression of 25 types of motivations and 72 types of activities towards group membership served as means of analysis. There appears to be a mature perception of health travel in the developed Swiss market, comprising rewarding elements of beauty, indulgence, and regeneration combined with demanding elements such as (challenging and stimulating) sports, including mountain biking, hiking, and golf.
contribution to scientific community
Freedom to Travel
Travel & Tourism Research Association
39th Annual Travel & Tourism Research Association (TTRA) Conference