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Dynamics of Customer Value: How does the financial crisis influence value perceptions of customers?
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Dynamics of Customer Value: How does the financial crisis influence value perceptions of customers?
ISBN
978-3-00-027342-1
Type
conference paper
Date Issued
2009-06-11
Author(s)
Maas, Peter
Bühler, Pascal
Editor(s)
Stauss, Bernd
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
QUIS 11: Moving forward with Service Quality
Publisher
Ingolstadt School of Management
Start page
31
Event Title
11. International Research Symposium on Service Excellence in Management (QUIS 11)
Event Location
Wolfsburg
Event Date
11.-14.06.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/75916
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
56186
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