Profile Page Dorothea Schaffner

Name Dorothea Schaffner
Institute/School ICI - Institute for Customer Insight

Latest Additions (all)

  1. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas & Schaffner, Dorothea: Segmentation of Smartphone Users Based on Psychological Factors. 2018. - 68th Annual ICA Conference. - Prague.
  2. Item Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera Kristina (2018) Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism. Information Technology & Tourism, 18 (1-4). 85-112. ISSN 1098-3058
  3. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas & Schaffner, Dorothea: Assimilation of Mobile Marketing in Organisations. 2017. - Hawaii International Conference on System Sciences (HICSS). - Waikoloa, HI, USA..
  4. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas; Schaffner, Dorothea; Fleck, Matthes & Gasser, Brigitte: Mobile Marketing - Wo stehen Schweizer Unternehmen und Konsumenten. 2017.
  5. Item Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Lenz-Kesekamp, Vera Kristina & Schaffner, Dorothea (2017) Mobile Consumer Segments' Perception and Usage of Location- based In- Store Mobile Shopper Marketing. (28).
  6. Item Herrmann, Andreas; Schaffner, Dorothea; Maheswaran, D. & Mathur, P.: Influence of Accuracy Motivated Information Processing on the Evaluation of Multiple Gains and Losses. 2007. - 32nd Annual Advertising and Consumer Psychology (ACP) Conference 2013. - San Diego.
  7. Item Schaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj & Herrmann, Andreas: Mood Influence on the Valuation of Multiple Gains and Losses. 2007. - Association for Consumer Research (ACR) European Conference 2007. - Milan, Italy.
  8. Item Wänke, Michaela; Herrmann, Andreas & Schaffner, Dorothea (2007) Brand Name Influence on Brand Perception. Psychology & Marketing, 24 (1). 1-24. ISSN 0742-6046
  9. Item Herrmann, Andreas; Schaffner, Dorothea; Barta, T. & Staack, Y. (2007) Einfluss des produktspezifischen Involvements auf die Mediennutzung - Ein neues Modell zum effektiveren Einsatz von Werbemedien. Jahrbuch der Absatz- und Verbrauchsforschung, ISSN 0021-3985
  10. Item Herrmann, Andreas & Schaffner, Dorothea: Heuristic and Systematic Information Processing when Valuating multiple Gains and Losses. 2006. - Association for Consumer Research (ACR) North America Conference 2006. - Orlando, FL.
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