Profile Page Dr. Michael Reinhold

Profile Picture
Name Michael Reinhold
Title Dr.
Function
Institute/School IfM - Institute of Marketing
Email address michael.reinhold@unisg.ch
Main Focuses Hightech Marketing, B2B-Marketing, Marketing von Messen, Kongressen und Events
Further fields of research Live Communication Management, Marketing und Sales Management
Professional Career
Affiliations
Additional Information

Latest Additions (all)

  1. Item Reinhold, Michael; Herhausen, Dennis; Pahl, Maximilian Niklas & Wulf, Jochen (2020) Perspektiven für Face-Recognition im Data-Driven-Marketing. Marketing Review St. Gallen, 2020 (1). ISSN 1865-6544 [img]
  2. Item Reinecke, Sven; Annen, Emil; Belz, Otto; Betz, Michael; Reinhold, Michael; Schmitz, Christian; Schögel, Marcus; Tomczak, Torsten & Zupancic, Dirk : Marketing-Kaleidoskop. 2. St.Gallen : Verlag Thexis, 2018, - ISBN 978-3-905819-31-1.
  3. Item Reinhold, Michael; Reinhold, Stephan & Schmitz, Christian: Understanding exhibitor satisfaction in trade shows and consumer fairs. In Kirchgeorg, Manfred; Dornscheidt, Werner M. & Stoeck, Norbert (ed.): Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events. Wiesbaden : Springer Gabler, 2017, S. 857-872. [img]
  4. Project Reinhold, Michael (2013) dayzzi.com - Skalierbare B2B-Businessplattform mit einem lernfähigen Expertensystem [applied research project] Official URL .
  5. Project Scherer, Roland; Strauf, Simone & Reinhold, Michael (2012) Regionalwirtschaftliche Bedeutung des Messestandorts Martigny [applied research project] .
  6. Project Reinhold, Michael & Schmitz, Christian (2010) State-of-the-art of research about trade shows and exhibitions [fundamental research project] .
  7. Item Reinhold, Michael & Belz, Christian (2016) High-End-Marketing in Hightech und Luxus (Nihil novis sub sole?). Marke 41: Das Neue Journal für Marketing, (5). 8-16. ISSN 1866-5438
  8. Item Reinhold, Michael: Intention to re-exhibit -- when does it translate to actual trade fair attendance? : Analyzing the Organizer - Exhibitor Relationship. Nr. 2016-02-29 : 2016, S. 23. [img]
    Preview
  9. Item Belz, Christian & Reinhold, Michael (2014) Ausschreibungen im Vertrieb gewinnen. marke41, 2014 (4). 8-13. ISSN 1866-5438 [img]
    Preview
  10. Item Reinhold, Michael & Ross, Christian (2014) Dimensionen der Kundenzufriedenheit an Publikumsmessen. Sales Management Review, (4). 53-63. ISSN 1616-7902
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