Profile Page Prof. Dr. Thomas Rudolph

Profile Picture
Name Thomas Rudolph
Title Prof. Dr.
Function
Institute/School IRM - Institute of Retail Management
Address IRM-HSG
Büro 2-206
Dufourstrasse 40a
9000 St. Gallen
Schweiz
Email address thomas.rudolph@unisg.ch
Phone +41 71 224 2856
Homepage http://www.irm.unisg.ch
Main Focuses Kauf- und Konsumverhalten, Digitales Marketing, E-Commerce, Strategisches Handelsmanagement.
Further fields of research Mitarbeiter-Empowerment, Kundeninspiration, Cross-Channel Management, Positionierung und Profilierung im Handel, E-Commerce
Professional Career
Awards
Editorial Boards
Additional Information

Latest Additions (all)

  1. Item Bischof, Severin; Böttger, Tim; Rudolph, Thomas & Lehmann, Donald: Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. 2020. - Association for Consumer Research (ACR). - Paris, France.
  2. Item Scheidegger, Gianluca; Rudolph, Thomas; Linzmajer, Marc & Bischof, Severin Friedrich: Pay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cards. 2020. - Association for Consumer Research (ACR) Conference 2020. - Paris, France.
  3. Item Bischof, Severin; Rudolph, Thomas & Hauschke, Andreas: Wie Aboboxen profitabel werden. In: Harvard Business Manager 9 (2020), S. 50-57.
  4. Item Bauer, Johannes Christian; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas & D'Cruz, Elena (2020) Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty. Journal of Service Management, ISSN 1757-5818
  5. Item Scheidegger, Gianluca; Kleinlercher, Kristina; Linzmajer, Marc; Rudolph, Thomas & Barth, Elias: The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.
  6. Item Bischof, Severin Friedrich; Böttger, Tim & Rudolph, Thomas (2020) Curated Subscription Commerce: A Theoretical Conceptualization. Journal of Retailing and Consumer Services, 54 1-15. ISSN 0969-6989
  7. Item Rudolph, Thomas & Neumüller, Kathrin : Edelmetallatlas Schweiz 2020. St.Gallen : Forschungszentrum für Handelsmanagement, 2020,
  8. Item Neumüller, Kathrin; Kleinlercher, Kristina & Rudolph, Thomas: Employee Inspiration: Conceptualization and Identification of Drivers. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.
  9. Item Bischof, Severin; Böttger, Tim; Rudolph, Thomas & Lehmann, Donald: Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. 2020. - Association for Consumer Research. - Paris, France.
  10. Item Rudolph, Thomas & Kralle, Nora : Food Consumption 2020 - Ess- und Verzehrverhalten in der Schweiz. St.Gallen : Forschungszentrum für Handelsmanagement, 2019, - ISBN 978-3-906057-31-6.
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