Profile Page Prof. Dr. Thomas Rudolph

Profile Picture
Name Thomas Rudolph
Title Prof. Dr.
Institute/School IRM - Institute of Retail Management
Address IRM-HSG
Büro 2-206
Dufourstrasse 40a
9000 St. Gallen
Email address
Phone +41 71 224 2856
Main Focuses Kauf- und Konsumverhalten, Digitales Marketing, E-Commerce, Strategisches Handelsmanagement.
Further fields of research Mitarbeiter-Empowerment, Kundeninspiration, Cross-Channel Management, Positionierung und Profilierung im Handel, E-Commerce
Professional Career
Editorial Boards
Additional Information

Latest Additions (all)

  1. Item Rudolph, Thomas : Modernes Handelsmanagement. 4. Schäffer-Poeschel, 2021, - ISBN 978-3791050256.
  2. Item Rudolph, Thomas; Steiner, Daniel & Scheidegger, Gianluca (2021) Dynamisches Preismanagement im Handel: Handlungsempfehlungen für eine faire Preisgestaltung. Marketing Review St. Gallen, ISSN 1865-6544 [img]
  3. Item Scheidegger, Gianluca; Linzmajer, Marc & Rudolph, Thomas (2020) Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image. Die Unternehmung : Swiss journal of business research and practice, 74 (4). 384-402.
  4. Item Rudolph, Thomas & Kralle, Nora Charlotte: Detailhändler investieren in Onlineshops. In: Die Volkswirtschaft : Plattform für Wirtschaftspolitik (2020), [img]
  5. Item Bischof, Severin; Böttger, Tim; Rudolph, Thomas & Lehmann, Donald: Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. 2020. - Association for Consumer Research (ACR). - Paris, France.
  6. Item Scheidegger, Gianluca; Rudolph, Thomas; Linzmajer, Marc & Bischof, Severin Friedrich: Pay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cards. 2020. - Association for Consumer Research (ACR) Conference 2020. - Paris, France.
  7. Item Bischof, Severin; Rudolph, Thomas & Hauschke, Andreas: Wie Aboboxen profitabel werden. In: Harvard Business Manager 9 (2020), S. 50-57.
  8. Item Bauer, Johannes Christian; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas & D'Cruz, Elena (2020) Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty. Journal of Service Management, ISSN 1757-5818
  9. Item Scheidegger, Gianluca; Kleinlercher, Kristina; Linzmajer, Marc; Rudolph, Thomas & Barth, Elias: The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.
  10. Item Bischof, Severin Friedrich; Böttger, Tim & Rudolph, Thomas (2020) Curated Subscription Commerce: A Theoretical Conceptualization. Journal of Retailing and Consumer Services, 54 1-15. ISSN 0969-6989