Profile Page Prof. Dr. Christian Schmitz

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Name Christian Schmitz
Title Prof. Dr.
Institute/School IfM - Institute of Marketing
Email address christian.schmitz@unisg.ch
Education
Professional Career
Affiliations
Awards
Additional Information

Latest Additions (all)

  1. Item Schmitz, Christian; Lee, You-Cheong; Isenberg, Lukas & Lilien, Gary L.: Management and Mismanagement of SME Accounts in Business-to-Business Markets. 2018. - 47th European Marketing Academy (EMAC) Annual Conference. - Glasgow.
  2. Item Reinecke, Sven; Annen, Emil; Belz, Otto; Betz, Michael; Reinhold, Michael; Schmitz, Christian; Schögel, Marcus; Tomczak, Torsten & Zupancic, Dirk : Marketing-Kaleidoskop. 2. St.Gallen : Verlag Thexis, 2018, - ISBN 978-3-905819-31-1.
  3. Item Schmitz, Christian; Lee, You-Cheong; Isenberg, Lukas & Lilien, Gary: Management and Mismanagement of Small Accounts in Business-to-Business Markets. 2018. - 2018 AMA Winter Academic Conference. - New Orleans, LA, USA.
  4. Item Reinhold, Michael; Reinhold, Stephan & Schmitz, Christian: Understanding exhibitor satisfaction in trade shows and consumer fairs. In Kirchgeorg, Manfred; Dornscheidt, Werner M. & Stoeck, Norbert (ed.): Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events. Wiesbaden : Springer Gabler, 2017, S. 857-872. [img]
  5. Item Belz, Christian; Huckemann, Matthias & Schmitz, Christian (2017) First-Line-Sales-Manager: Die letzte Meile zum Vertriebserfolg gestalten. Marketing Review St. Gallen, (2). 82-93. ISSN 1865-6544
  6. Project Reinhold, Michael & Schmitz, Christian (2010) State-of-the-art of research about trade shows and exhibitions [fundamental research project] .
  7. Item Hattula, Johannes; Schmitz, Christian; Schmidt, Martin & Reinecke, Sven (2015) Is more always better? : An investigation into the relationship between marketing influence and mangers' market intelligence dissemination. International Journal of Research in Marketing : IJRM, 32 (2). 179-186. ISSN 0167-8116 [img]
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  8. Item Hoffmann, Christian Pieter; Lennerts, Silke; Schmitz, Christian; Stölzle, Wolfgang & Uebernickel, Falk (ed.) : Business Innovation: Das St. Galler Modell. 1. Aufl.. Wiesbaden : Springer Fachmedien Wiesbaden, 2015, DOI:10.1007/978-3-658-07167-7. - ISBN 978-3-658-07167-7. [img]
  9. Item Belz, Christian; Schmitz, Christian; Lee, You-Cheong & Ahlers, Michael (2014) Herausforderungen und Stellhebel für die erfolgreiche Betreuung von Kleinkunden. Marketing Review St. Gallen, 31 (3). 14-24. ISSN 1865-6544
  10. Item Schmidt, Martin; Hattula, Johannes; Schmitz, Christian & Reinecke, Sven: Marketing Department's Influence and Information Dissemination Within in a Firm : Evidence for an Inverted U-Shaped Relationship. 2013. - 21st AMS World Marketing Congress (WMC). - Melbourne, Australia.
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