Profile Page Walter Herzog

Name Walter Herzog
Institute/School IfM - Institute of Marketing

Latest Additions (all)

  1. Item Reinecke, Sven; Hattula, Johannes; Herzog, Walter & Dahl, Darren (2015) Ihr wollt, was ich will. Harvard Business Manager, 13-14. ISSN 0174-335X [img]
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  2. Item Hattula, Johannes; Herzog, Walter; Dahl, Darren W. & Reinecke, Sven (2015) Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences. Journal of Marketing Research, 52 (2). 235-252. ISSN 0022-2437 [img]
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  3. Item Morhart, Felicitas; Herzog, Walter & Tomczak, Torsten (2009) Brand-Specific Leadership: Turning Employees into Brand Champions. Journal of Marketing, 73 (5). 122-142. ISSN 0022-2429
  4. Item Fischer, Peter Mathias; Herzog, Walter & Reinecke, Sven: On the dilution of customer orientation in customer-focused sales organizations - Experimental evidence. 2009. - 38th European Marketing Academy (EMAC) Annual Conference. - Nantes.
  5. Item Herzog, Walter & Boomsma, Anne (2009) Small-Sample Robust Estimators of Noncentrality-Based and Incremental Model Fit. Structural Equation Modeling : A Multidisciplinary Journal, 16 (1). 1-27. ISSN 1070-5511
  6. Item Morhart, Felicitas; Herzog, Walter & Jenewein, Wolfgang: Can Brand-Specific Transformational Leadership Be Learned? A Field Experiment. 2008. - American Marketing Association Summer Educators' Conference. - San Diego.
  7. Item Morhart, Felicitas; Henkel, Sven & Herzog, Walter (2008) Collecting Hidden Consumer Data Online: Research on Homosexuals. Journal of Advertising Research, 48 (2). 247-254. ISSN 0021-8499
  8. Item Herzog, Walter; Boomsma, Anne & Reinecke, Sven (2007) The Model-Size Effect on Traditional and Modified Tests of Covariance Structures. Structural Equation Modeling : A Multidisciplinary Journal, 14 (3). 361-390. ISSN 1070-5511
  9. Item Morhart, Felicitas; Herzog, Walter & Tomczak, Torsten: The impact of brand-specific transactional and transformational leadership on front-line employees' brand-building behavior. 2007. - 2007 American Marketing Association Summer Educators' Conference. - Washington, DC.
  10. Item Morhart, Felicitas; Herzog, Walter & Tomczak, Torsten: The impact of brand-specific transformational leadership on brand-building behaviors of frontline service employees. 2007. - 36th European Marketing Academy (EMAC) Annual Conference 2007. - Reykjavik.
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