Profile Page Prof. Dr. Peter Mathias Fischer

Profile Picture
Name Peter Mathias Fischer
Title Prof. Dr.
Function
Institute/School IfM - Institute of Marketing
Address IfM-HSG
Büro 2-348
Dufourstrasse 40a
9000 St. Gallen
Schweiz
Email address peter.fischer@unisg.ch
Phone +41 71 224 2888
Homepage https://www.alexandria.unisg.ch/persons/person/F/Peter_Fischer
Main Focuses Management and Organizational Behavior; Consumer Behavior; Big Data/Analytics; Open Innovation; Decision Biases; Country of Origin-Effects/Domestic Country Biases
Education
Professional Career
Affiliations

Latest Additions (all)

  1. Item Zeugner-Roth, Katharina Peter; Fischer, Peter Mathias & Pandelaere, Mario: Mitigating Domestic Country Bias in Advertising Claims. 2020. - American Marketing Association Global Marketing SIG Conference. - Taormina, Italy.
  2. Item Fischer, Peter Mathias & Sellier, Anne-Laure: Should Managers Bring Their Whole Selves to Work? How Integration of Nonwork and Work Identities Influences Managers’ Interpretation of Market Research Insights. 2020. - EMAC Conference. - Budapest.
  3. Item Scherer, Anne; Fischer, Peter Mathias; Schmitt, Bernd & Egli, Julia: Wow, That's Great! The Effect of Phatic Cues in Chatbot Conversations. 2020. - EMAC Conference. - Budapest. [img]
  4. Item Braun, Laura; Fischer, Peter Mathias & Reinecke, Sven: “A DANGER FORESEEN IS A DANGER AVOIDED.”HOW THE SOURCE OF AN IDEA INFLUENCES MANAGERS’ EVALUATION BEHAVIOR IN OPEN INNOVATION. 2018. - Global Marketing Conference. - Tokyo. [img]
  5. Item Braun, Laura; Fischer, Peter Mathias & Reinecke, Sven: The Customer is Always Right: Negative Side Effects of Open Innovation on Managers’ Assessment of Employee’s Ideas. 2018. - EMAC Conference. - Glasgow. [img]
  6. Item Braun, Laura; Fischer, Peter Mathias & Reinecke, Sven: Managerial Decision Making in Open Innovation: The Effect of Individual Hierarchy Level on the Evaluation of Customers’ and Employees’ Ideas. 2018. - AMA Winter Conference. - New Orleans. [img]
    Preview
  7. Item Wortmann, Christoph; Fischer, Peter Mathias & Reinecke, Sven: Don't judge a book by its cover. How Big Data changes decision processes of marketing managers. [Conference or Workshop Item] [img] [img]
  8. Item Wortmann, Christoph; Fischer, Peter Mathias & Reinecke, Sven: The Holy Grail in decision-making? How Big Data changes decision processes of marketing managers. [Conference or Workshop Item] [img]
  9. Item Braun, Laura; Fischer, Peter Mathias & Reinecke, Sven: Managerial Decision Making in Open Innovation: The Effect of Individual Hierarchy Level on the Evaluation of Customers’ and Employee’s ideas. 2017. - Forschungstagung Marketing Leipzig. - Leipzig. [img]
    Preview
  10. Item Fischer, Peter Mathias & Zeugner-Roth, Katharina (2017) Disentangling Country-of-Origin Effects: The Interplay of Product Ethnicity, National Identity, and Consumer Ethnocentrism. Marketing Letters, 28 (2). 189-204. ISSN 0923-0645
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