Profile Page Prof. Dr. Jan R. Landwehr

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Name Jan R. Landwehr
Title Prof. Dr.
Institute/School ICI - Institute for Customer Insight
Main Focuses Product Design; Preferences; Green Marketing; Multivariate Statistics

Latest Additions (all)

  1. Item Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R. & van Tilburg, Miriam (2015) The effect of brand design on brand gender perceptions and brand preference. 49 (1/2). 146-169. [img]
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  2. Item Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R. & van Tilburg, Miriam (2014) The Effect of Brand Gender on Brand Equity. Psychology and Marketing, 31 (5). 371-385. ISSN 0742-6046
  3. Item Landwehr, Jan R.; Wentzel, Daniel & Herrmann, Andreas (2013) Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure. Journal of Marketing, 77 (5). 92-107. ISSN 0022-2429
  4. Item Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas & Landwehr, Jan R. (2013) Conformity and the Crowd. Harvard Business Review, 2013 (4). 23-24. ISSN 0017-8012
  5. Item Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas & Landwehr, Jan R. (2013) When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products. Information Systems Research, 24 (1). 14-29. ISSN 1047-7047
  6. Item Purucker, Christian; Landwehr, Jan R.; Sprott, David E. & Herrmann, Andreas (2012) Clustered Insights : Improving Eye Tracking Data Analysis using Scan Statistics. International Journal of Market Research, 55 (1). 105-130. ISSN 1470-7853
  7. Item Hildebrand, Christian; Landwehr, Jan R.; Herrmann, Andreas & Häubl, Gerald (2012) Taking the Complexity Out of Complex Product Customization Decisions. Advances in Consumer Research, 40 1019-1020. ISSN 0098-9258
  8. Item Herrmann, Andreas; Landwehr, Jan R. & Wentzel, Daniel (2012) The Tipping Point of Design: How Product Design and Brands interact to affect Consumers' Preferences. Psychology and Marketing, 29 (6). 422-433. ISSN 0742-6046
  9. Item Hildebrand, Christian; Landwehr, Jan R.; Herrmann, Andreas & Häubl, Gerald: Converging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products. 2012. - 41st European Marketing Academy (EMAC) Annual Conference. - Lisbon, Portugal.
  10. Item Herrmann, Andreas; Knöferle, Klemens & Landwehr, Jan R. (2012) It is all in the Mix: The interactive Effect of Music Tempo and Mode on in-store Sales. Marketing Letters, 23 (1). 325-337. ISSN 0923-0645
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