Profile Page Thomas Wozniak

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Name Thomas Wozniak
Institute/School MCM -Institute for Media and Communication Management

Latest Additions (all)

  1. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas & Schaffner, Dorothea: Segmentation of Smartphone Users Based on Psychological Factors. 2018. - 68th Annual ICA Conference. - Prague.
  2. Item Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera Kristina (2018) Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism. Information Technology & Tourism, 18 (1-4). 85-112. ISSN 1098-3058
  3. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas & Schaffner, Dorothea: Assimilation of Mobile Marketing in Organisations. 2017. - Hawaii International Conference on System Sciences (HICSS). - Waikoloa, HI, USA..
  4. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas; Schaffner, Dorothea; Fleck, Matthes & Gasser, Brigitte: Mobile Marketing - Wo stehen Schweizer Unternehmen und Konsumenten. 2017.
  5. Item Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Lenz-Kesekamp, Vera Kristina & Schaffner, Dorothea (2017) Mobile Consumer Segments' Perception and Usage of Location- based In- Store Mobile Shopper Marketing. (28).
  6. Item Ebermann, Jana; Stanoevska-Slabeva, Katarina & Wozniak, Thomas: Influential Factors of Recommendation Behaviour in Social Network Sites : An Empirical Analysis. 2011. - 19th European Conference on Information Systems (ECIS) 2011. - Helsinki, Finland.
  7. Item Stanoevska-Slabeva, Katarina & Wozniak, Thomas: Opportunities and Threats by Mobile Platforms : The (New) Role of Mobile Network Operators. 2010. - 14th International Conference on Intelligence in Next Generation Networks (ICIN) 2010. - Berlin.
  8. Item Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Mannweiler, Christian; Hoffend, Isabella & Schotten, Hans D.: The Emerging Ecosystem for Context Information and the Role of Telecom Operators. 2010. - 14th International Conference on Intelligence in Next Generation Networks (ICIN) 2010. - Berlin.
  9. Item Wozniak, Thomas; Stanoevska-Slabeva, Katarina; Gomes, Diogo & Schotten, Hans D.: The Applicability of Context-based Multicast : A Shopping Centre Scenario. 2010. - 3rd Workshop on Economic Traffic Management (ETM). - Amsterdam, The Netherlands.
  10. Item Stanoevska-Slabeva, Katarina; Wozniak, Thomas; Mannweiler, Christian; Hoffend, Isabella & Schotten, Hans D.: Emerging Context Market and Context-Aware Services. 2010. - Future Network & Mobile Summit 2010. - Florence, Italy.
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