Profile Page Dr. oec. Johannes Hattula

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Name Johannes Hattula
Title Dr. oec.
Institute/School IMC – Institute for Marketing and Customer Insight
Education
Affiliations
Awards
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Latest Additions (all)

  1. Project Reinecke, Sven & Hattula, Johannes (2012) Bridging the Separate Worlds of Marketing Science and Practice [fundamental research project] .
  2. Project Hattula, Johannes (2011) Social Influence on Managerial and Consumer Decision Making [dissertation project] .
  3. Project Reinecke, Sven & Hattula, Johannes (2010) The Social Influence on the Adoption and Abandonment of Cultural Tastes [fundamental research project] .
  4. Item Reinecke, Sven; Hattula, Johannes; Herzog, Walter & Dahl, Darren (2015) Ihr wollt, was ich will. Harvard Business Manager, 13-14. ISSN 0174-335X [img]
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  5. Item Hattula, Johannes; Schmitz, Christian; Schmidt, Martin & Reinecke, Sven (2015) Is more always better? : An investigation into the relationship between marketing influence and mangers' market intelligence dissemination. International Journal of Research in Marketing : IJRM, 32 (2). 179-186. ISSN 0167-8116 [img]
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  6. Item Hattula, Johannes; Herzog, Walter; Dahl, Darren W. & Reinecke, Sven (2015) Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences. Journal of Marketing Research, 52 (2). 235-252. ISSN 0022-2437 [img]
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  7. Item Schmidt, Martin; Hattula, Johannes; Schmitz, Christian & Reinecke, Sven: Marketing Department's Influence and Information Dissemination Within in a Firm : Evidence for an Inverted U-Shaped Relationship. 2013. - 21st AMS World Marketing Congress (WMC). - Melbourne, Australia.
  8. Item Schmidt, Martin; Hattula, Johannes; Schmitz, Christian & Reinecke, Sven: How Does Marketing Department's Influence Affect the Dissemination of Market Intelligence Across the Firm? : Evidence for an Inverted U-Shaped Relationship. 2013. - 42nd European Marketing Academy (EMAC) Annual Conference. - Istanbul.
  9. Item Hattula, Johannes; Herzog, Walter; Dahl, Darren W. & Reinecke, Sven: When Empathic Managers Become Consumers: A Self-referential Bias. 2012. - Association for Consumer Research (ACR) North America Conference 2012. - Vancouver, Canada.
  10. Item Hattula, Johannes; Herzog, Walter; Dahl, Darren W. & Reinecke, Sven: When Empathic Managers Misunderstand Their Customers : Evidence for a Self-Referential Bias. 2012. - 34th ISMS Marketing Science Conference 2012. - Boston.
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