Profile Page Dr. oec. Johannes Hattula

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Name Johannes Hattula
Title Dr. oec.
Institute/School IfM - Institute of Marketing
Education
Affiliations
Awards
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  1. Item Reinecke, Sven; Hattula, Johannes; Herzog, Walter & Dahl, Darren (2015) Ihr wollt, was ich will. Harvard Business Manager, 13-14. ISSN 0174-335X [img]
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  2. Item Hattula, Johannes; Schmitz, Christian; Schmidt, Martin & Reinecke, Sven (2015) Is more always better? : An investigation into the relationship between marketing influence and mangers' market intelligence dissemination. International Journal of Research in Marketing : IJRM, 32 (2). 179-186. ISSN 0167-8116 [img]
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  3. Item Hattula, Johannes; Herzog, Walter; Dahl, Darren W. & Reinecke, Sven (2015) Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences. Journal of Marketing Research, 52 (2). 235-252. ISSN 0022-2437 [img]
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  4. Item Schmidt, Martin; Hattula, Johannes; Schmitz, Christian & Reinecke, Sven: Marketing Department's Influence and Information Dissemination Within in a Firm : Evidence for an Inverted U-Shaped Relationship. 2013. - 21st AMS World Marketing Congress (WMC). - Melbourne, Australia.
  5. Item Schmidt, Martin; Hattula, Johannes; Schmitz, Christian & Reinecke, Sven: How Does Marketing Department's Influence Affect the Dissemination of Market Intelligence Across the Firm? : Evidence for an Inverted U-Shaped Relationship. 2013. - 42nd European Marketing Academy (EMAC) Annual Conference. - Istanbul.
  6. Item Hattula, Johannes; Herzog, Walter; Dahl, Darren W. & Reinecke, Sven: When Empathic Managers Become Consumers: A Self-referential Bias. 2012. - Association for Consumer Research (ACR) North America Conference 2012. - Vancouver, Canada.
  7. Item Hattula, Johannes; Herzog, Walter; Dahl, Darren W. & Reinecke, Sven: When Empathic Managers Misunderstand Their Customers : Evidence for a Self-Referential Bias. 2012. - 34th ISMS Marketing Science Conference 2012. - Boston.
  8. Item Hattula, Stefan; Wetzel, Hauke; Hammerschmidt, Maik; Hattula, Johannes; Ebertin, Cornelia & Bauer, Hans H.: A Dynamic Model of Fan Behavior : When Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market. 2012. - 41st Annual Conference European Marketing Academy (EMAC). - Lisbon, Portugal.
  9. Item Hattula, Johannes: Understanding Managers' Prediction of Consumer Preferences : A Self-Referential Bias of Cognitive Empathy. Thesis, 2012.
  10. Item Hattula, Stefan; Hammerschmidt, Maik; Hattula, Johannes & Bauer, Hans H.: Exploring the Dynamic Relationship between Brand Equity and Sport-Related Success in Sports Clubs. 2011. - American Marketing Association Summer Educators' Conference 2011. - San Francisco, USA.
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