Profile Page Prof. Dr. Moritz Loock

Name	Moritz Loock
Title	Prof. Dr.
Function
Institute/School	IWOE - Institute for Economy and the Environment
Address	IWÖ-HSG Büro 52-5224 Müller-Friedberg-Strasse 6/8 9000 St. Gallen Schweiz
Email address	moritz.loock@unisg.ch
Phone	+41 71 224 2586
Main Focuses	management heuristics and simple rules: e.g. utilize technology to provide services that are perceived valuable by customers (aspire customer value), decouple profit and growth from carbon emissions (innovate towards sustainability), organize value creation and capture based on a model in which different parts fit to each other in a meaningful way (engage in business modeling), etc.
Further fields of research	applied theory-practice transfers in the fields of management, music and sustainable business model innovation
Professional Career
Projects
Affiliations
Awards

Latest Additions (all)

Loock, Moritz & Wüstenhagen, Rolf (2013) HeatReserves: Demand Response for Ancillary Services [applied research project] .
Loock, Moritz (2012) Establishing the Science of Fast and Frugal Management: Empirical Evidence on the Value of Management Heuristics [fundamental research project] .
Gamma, Karoline; Loock, Moritz & Wüstenhagen, Rolf (2012) REPOWER AG: Akzeptanz von Smart Grid Dienstleistungen [applied research project] .
Loock, Moritz (2012) Exploring cognition and decision-making within the cleantech industry [applied research project] .
Loock, Moritz; Kuenzel, Karoline & Wüstenhagen, Rolf (2010) IMPROSUME - The Impact of Prosumers in a Smart Grid based Energy Market [applied research project] .
Lüdeke-Freund, Florian & Loock, Moritz (2009) The Role of Project Initiators' Business Models for PV Project Financing - Empirical Evidence from Choice Experiments with Debt Investors [applied research project] .
Wüstenhagen, Rolf & Loock, Moritz (2009) Understanding the Value of Business Models: Empirical Evidence from Choice Experiments with Renewable Energy Investors [fundamental research project] .
Hampl, Nina Lucia & Loock, Moritz (2009) Marketing Gag or Value Creating Strategy: What is the Customer Value of Sustainability in Retail? [applied research project] .
Kubli, Dr. Merla Daphne; Loock, Prof. Dr. Moritz & Petrovich, Beatrice (2019) Integrated multi-vector management system for Energy isLANDs [applied research project] .
Gamma, Karoline; Mai, Robert & Loock, Moritz (2018) The double-edged sword of ethical nudges: Does inducing hypocrisy help or hinder the adoption of pro-environmental behaviors. Journal of business ethics : JOBE, ISSN 0167-4544

Most Viewed Items

	Item title	Views
1	Empowering Local Electricity Markets : A survey study from Switzerland, Norway, Spain and Germany	3441
2	Empowering Local Electricity Retail Markets through Business Modeling	3440
3	Scaling Novel Business Models: A Combined Justification / Heuristic Theory Perspective	3418
4	Generic customer segments and business models for smart grids : Empirical evidence from a cross-European country study	3401
5	Paying for flexibility - Increasing customer participation in demand response programs through rewards and punishments	3256
6	Customer value of smart metering : Explorative evidence from a choice-based conjoint study in Switzerland	3249
7	The flexible prosumer: Measuring the willingness to co-create distributed flexibility	3107
8	Talking about a Better Place : How Shai Agassi is Creating a Mass Market for Electric Vehicles	3012
9	Customer value of smart grids: Empirical evidence from a cross-European-country study and implications for business models	2918
10	Timing-based business models for flexibility creation in the electric power sector	2879