Profile Page Prof. Dr. Moritz Loock

Profile Picture
Name Moritz Loock
Title Prof. Dr.
Institute/School IWOE - Institute for Economy and the Environment
Address IWÖ-HSG
Büro 52-5224
Müller-Friedberg-Strasse 6/8
9000 St. Gallen
Email address
Phone +41 71 224 2586
Main Focuses management heuristics and simple rules: e.g. utilize technology to provide services that are perceived valuable by customers (aspire customer value), decouple profit and growth from carbon emissions (innovate towards sustainability), organize value creation and capture based on a model in which different parts fit to each other in a meaningful way (engage in business modeling), etc.
Further fields of research applied theory-practice transfers in the fields of management, music and sustainable business model innovation
Professional Career

Latest Additions (all)

  1. Project Loock, Moritz & Wüstenhagen, Rolf (2013) HeatReserves: Demand Response for Ancillary Services [applied research project] .
  2. Project Loock, Moritz (2012) Establishing the Science of Fast and Frugal Management: Empirical Evidence on the Value of Management Heuristics [fundamental research project] .
  3. Project Gamma, Karoline; Loock, Moritz & Wüstenhagen, Rolf (2012) REPOWER AG: Akzeptanz von Smart Grid Dienstleistungen [applied research project] .
  4. Project Loock, Moritz (2012) Exploring cognition and decision-making within the cleantech industry [applied research project] .
  5. Project Loock, Moritz; Kuenzel, Karoline & Wüstenhagen, Rolf (2010) IMPROSUME - The Impact of Prosumers in a Smart Grid based Energy Market [applied research project] .
  6. Project Lüdeke-Freund, Florian & Loock, Moritz (2009) The Role of Project Initiators' Business Models for PV Project Financing - Empirical Evidence from Choice Experiments with Debt Investors [applied research project] .
  7. Project Wüstenhagen, Rolf & Loock, Moritz (2009) Understanding the Value of Business Models: Empirical Evidence from Choice Experiments with Renewable Energy Investors [fundamental research project] .
  8. Project Hampl, Nina Lucia & Loock, Moritz (2009) Marketing Gag or Value Creating Strategy: What is the Customer Value of Sustainability in Retail? [applied research project] .
  9. Project Kubli, Dr. Merla Daphne; Loock, Prof. Dr. Moritz & Petrovich, Beatrice (2019) Integrated multi-vector management system for Energy isLANDs [applied research project] .
  10. Item Gamma, Karoline; Mai, Robert & Loock, Moritz (2018) The double-edged sword of ethical nudges: Does inducing hypocrisy help or hinder the adoption of pro-environmental behaviors. Journal of business ethics : JOBE, ISSN 0167-4544