Profile Page Jochen Binder

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Name Jochen Binder
Institute/School IfM - Institute of Marketing

Latest Additions (all)

  1. Item Herhausen, Dennis; Binder, Jochen; Schögel, Marcus & Herrmann, Andreas (2015) Integrating Bricks with Clicks : Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration. Journal of Retailing, 91 (2). 309-325. ISSN 0022-4359
  2. Item Binder, Jochen; Herhausen, Dennis & Schögel, Marcus: Creating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channels. 2013. - American Marketing Association Winter Educators' Conference 2013. - Las Vegas, USA.
  3. Item Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas & Schögel, Marcus: Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In. 2012. - 41st Annual Conference European Marketing Academy (EMAC). - Lisbon, Portugal.
  4. Item Binder, Jochen; Herhausen, Dennis; Schögel, Marcus & Pernet, Nicolas: Creating Competitive Advantage from Channel Extension Strategies : The Importance of Internal Capabilities and Customer Lock-In. 2012. - American Marketing Association Winter Educator's Conference 2012. - St. Petersburg, FL.
  5. Item Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas & Schögel, Marcus (2012) Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In. European Retail Research, 26 (01/2012). 43-70. ISSN 1867-8785 [img]
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  6. Item Herhausen, Dennis; Schögel, Marcus; Binder, Jochen & Arndt, Oliver: The Crucial Role of Generative Learning for Customer Relationship Performance. 2011. - American Marketing Association (AMA) Winter Marketing Educators' Conference 2011. - Austin, Texas, USA.
  7. Item Schögel, Marcus; Binder, Jochen; Schmidt, Inga & Sauer, Achim: Multi-Channel Management im CRM. In Hippner, Hajo; Hubrich, Beate & Wilde, Klaus D. (ed.): Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung. Wiesbaden : Gabler Verlag, 2011, S. 559-597.
  8. Item Schögel, Marcus; Binder, Jochen & Herhausen, Dennis: Price Differentiation across Multiple Channels : An Investigation of Customers' Acceptance of Channel Price Premiums. , 2010,
  9. Project Schögel, Marcus; Herhausen, Dennis & Binder, Jochen (2010) Touchpoint Management for Sonova AG / Phonak AG [consulting project] .
  10. Project Schögel, Marcus & Binder, Jochen (2009) Outbound Sales [consulting project] .
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