Profile Page Dr. oec. Tobias Schlager

Profile Picture
Name Tobias Schlager
Title Dr. oec.
Institute/School ICI - Institute for Customer Insight, ICI - Institute for Customer Insight
Address University of Lausanne
UNIL Chamberonne
Batiment Anthropole 3054
1015 Lausanne
Schweiz
Email address tobias.schlager@unisg.ch

Latest Additions (all)

  1. Item Schlager, Tobias; de Bellis, Emanuel & Hoegg, JoAndrea (2020) How and when weather boosts consumer product valuation. Journal of the Academy of Marketing Science, ISSN 0092-0703 [img]
  2. Item Hildebrand, Christian & Schlager, Tobias (2019) Focusing On Others Before You Shop: Exposure To Facebook Promotes Conventional Product Configurations. Journal of the Academy of Marketing Science, (47/2). 291-307. ISSN 0092-0703
  3. Item Berger, Axel; Schlager, Tobias; Sprott, David E. & Herrmann, Andreas (2018) Gamified interactions: whether, when, and how games facilitate self–brand connections. Journal of the Academy of Marketing Science, 46 (4). 652-673. ISSN 0092-0703 [img]
  4. Item Schlager, Tobias; Hildebrand, Christian; Häubl, Gerald; Franke, Nikolaus & Herrmann, Andreas (2018) Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products. Journal of Management Information Systems : JMIS, 35 (1). 319-349. ISSN 0742-1222
  5. Item Berger, Axel; Schlager, Tobias & Herrmann, Andreas: Contagious Consumption: The Social Dynamics of Sharing Purchase Information on Spending in Freemium Networks. , 2018, [img]
  6. Item Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald & Herrmann, Andreas (2017) Gamified Information Presentation and Consumer Adoption of Product Innovations. Journal of Marketing : JM, 81 (2). 8-24. ISSN 0022-2429
  7. Item Boller, Daniel; Schlager, Tobias; Franke, Nikolaus & Herrmann, Andreas: Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes. [Conference or Workshop Item]
  8. Item Mitterer, Dario; Boller, Daniel; Schlager, Tobias & Herrmann, Andreas: A Friend Saved Is A Penny Earned or I Need A Dollar ... A Friend Is What I Need - The impact Of Social Linkage on Monetary Return. 2016. - European Marketing Association (EMAC) Conference. - Oslo, Norway.
  9. Item Boller, Daniel; Schlager, Tobias & Herrmann, Andreas: Pick Me Up - Lead Me Through: The Impact Of Online Contextual Experiences On Consumer Decision Making. 2016. - American Marketing Association (AMA) Conference. - Atlanta, Georgia, USA.
  10. Item Boller, Daniel; Schlager, Tobias; Franke, Nikolaus & Herrmann, Andreas: Tell Me What You Wish: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes. 2016. - 14th Annual Open and User Innovation Conference. - Boston, Massachusetts, USA.
Feedback?