Profile Page Dr. Benjamin Berghaus

Profile Picture
Name Benjamin Berghaus
Title Dr.
Institute/School IMC – Institute for Marketing and Customer Insight
Email address benjamin.berghaus@unisg.ch
Main Focuses Marken-, Expansions-, Nachhaltigkeitsstrategie, Konsumentenverhalten im Bezug auf Luxuskonsumgüter, -marken, -markt, Luxusmanagement, Luxusmarketing
Education
Professional Career
Projects
Additional Information

Latest Additions (all)

  1. Project Fischer, Peter Mathias; Reinecke, Sven; Berghaus, Benjamin; Zeugner-Roth, Katharina & Pandelaere, Mario (2012) Pride and Prejudice! Promotion or Prevention? - Explaining and Mitigating Home Country Biases When Foreign Products Are More Typical [fundamental research project] .
  2. Project Berghaus, Benjamin (2010) Research Program for Luxury Brands [applied research project] .
  3. Item Berghaus, Benjamin; Müller-Stewens, Günter & Reinecke, Sven (ed.) : The Management of Luxury. An International Guide. 2. Auflage. London/Philadelphia/New Delhi : Kogan Page, 2018,
  4. Item Berghaus, Benjamin; Müller-Stewens, Günter & Reinecke, Sven: Preface. There are no simple answers. In Berghaus, Benjamin; Müller-Stewens, Günter & Reinecke, Sven (ed.): The Management of Luxury. An International Guide. London/Philadelphia/New Delhi : Kogan Page, 2018, S. XXIX-XLII.
  5. Item Müller-Stewens, Günter & Berghaus, Benjamin: The market and business of luxury. In Berghaus, Benjamin; Müller-Stewens, Günter & Reinecke, Sven (ed.): The Management of Luxury. An International Guide. London/Philadelphia/New Delhi : Kogan Page, 2018, S. 3-61.
  6. Item Schüller, Sophie; Glanzmann, Karin; Spielmann, Lorenz & Berghaus, Benjamin: The Role of Brick and Mortar Retail Design in the Luxury Industry. [Conference or Workshop Item]
  7. Item Berghaus, Benjamin: Conspicuous Employment: The Theory, Measurement, and Implications of Prestigious Employer Preference. Thesis, 2016.
  8. Item Berghaus, Benjamin; Bossard, Chiara & Baehni, Laure-Line (2015) Strategic foresight in the luxury industry: managerial perspectives. Luxury Research Journal, 1 (1). 76-90. ISSN 2041-3831
  9. Item Berghaus, Benjamin; Müller-Stewens, Günter & Reinecke, Sven (2014) Der Wandel der Luxusbranche. HSG Focus - Dossier, (4). 11-13. [img]
    Preview
  10. Item Berghaus, Benjamin: Conspicuous Employment : Measurement, Antecedents, and Impact of Prestigious Employer Preference. Forschungstagung Marketing. Fribourg, CH, 12 September 2014.
Feedback?