Profile Page Martin Schmidt

Name Martin Schmidt
Institute/School IfM - Institute of Marketing

Latest Additions (all)

  1. Item Hattula, Johannes; Schmitz, Christian; Schmidt, Martin & Reinecke, Sven (2015) Is more always better? : An investigation into the relationship between marketing influence and mangers' market intelligence dissemination. International Journal of Research in Marketing : IJRM, 32 (2). 179-186. ISSN 0167-8116 [img]
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  2. Item Schmidt, Martin; Hattula, Johannes; Schmitz, Christian & Reinecke, Sven: Marketing Department's Influence and Information Dissemination Within in a Firm : Evidence for an Inverted U-Shaped Relationship. 2013. - 21st AMS World Marketing Congress (WMC). - Melbourne, Australia.
  3. Item Schmidt, Martin; Hattula, Johannes; Schmitz, Christian & Reinecke, Sven: How Does Marketing Department's Influence Affect the Dissemination of Market Intelligence Across the Firm? : Evidence for an Inverted U-Shaped Relationship. 2013. - 42nd European Marketing Academy (EMAC) Annual Conference. - Istanbul.
  4. Item Barraclough, Robin; Hattula, Johannes & Schmidt, Martin: Emmi : Fewer - Bigger - Better : Mehrwertkommunikation mittels Dachmarkenstrategie. In Reinecke, Sven (ed.): Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing. St. Gallen : Institut für Marketing an der Universität St. Gallen, 2010, S. 116-128. [img]
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