Profile Page Dr. You-Cheong Lee

Profile Picture
Name You-Cheong Lee
Title Dr.
Institute/School IMC – Institute for Marketing and Customer Insight
Email address you-cheong.lee@unisg.ch

Latest Additions (all)

  1. Item Schmitz, Christian; Lee, You-Cheong; Isenberg, Lukas & Lilien, Gary L.: Management and Mismanagement of SME Accounts in Business-to-Business Markets. 2018. - 47th European Marketing Academy (EMAC) Annual Conference. - Glasgow.
  2. Item Belz, Christian; Huckemann, Matthias; Lee, You-Cheong & Weibel, Michael : Sales Excellence Development. 1. Stuttgart : Schäffer-Poeschel Verlag, 2018, - ISBN 978-3-7910-4084-4. [img]
  3. Item Schmitz, Christian; Lee, You-Cheong; Isenberg, Lukas & Lilien, Gary: Management and Mismanagement of Small Accounts in Business-to-Business Markets. 2018. - 2018 AMA Winter Academic Conference. - New Orleans, LA, USA.
  4. Item Belz, Christian & Lee, You-Cheong : Cross-Selling überwindet Distanz. 1. St. Gallen : Verlag Thexis, 2017, - ISBN 978-3-905819-28-1.
  5. Item Lee, You-Cheong: Achieving Cross-Selling Effectiveness in Business-to-Business Markets. Thesis, 2017.
  6. Item Belz, Christian; Schmitz, Christian; Lee, You-Cheong & Ahlers, Michael (2014) Herausforderungen und Stellhebel für die erfolgreiche Betreuung von Kleinkunden. Marketing Review St. Gallen, 31 (3). 14-24. ISSN 1865-6544
  7. Item Belz, Christian & Lee, You-Cheong (2014) Getrieben oder Gestalter in Marketing und Vertrieb? marke41, 2014 (1). 8-15. ISSN 1866-5438 [img]
    Preview
  8. Item Belz, Christian & Lee, You-Cheong: Getriebene oder Gestalter in Marketing und Vertrieb? In: Persönlich : die Zeitschrift für Marketing und Unternehmensführung / GfM (2013), 12, S. 22-28. [img]
    Preview
  9. Item Belz, Christian; Bussmann, Wolfgang & Lee, You-Cheong (2013) Global Sales - zentrale Eingriffe im internationalen Vertrieb. marke41, 2013 (4). 8-15. ISSN 1866-5438 [img]
    Preview
  10. Item Steinbacher, Eva Katharina; Schmitz, Christian; Lee, You-Cheong & Zupancic, Dirk: Ready to Pitch? : How Salespeople Engagement In Tenders Affects Vendors' Relational and Transactional Attractiveness. 2012. - ISBM Academic Conference 2012. - Chicago.
Feedback?