Profile Page Prof. Dr. Silke Lennerts

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Name Silke Lennerts
Title Prof. Dr.
Institute/School
Main Focuses Strategisches Marketing, Innovationsmarketing
Awards
Additional Information

Latest Additions (all)

  1. Item Lennerts, Silke; Schulze, Anja & Tomczak, Torsten (2020) The asymmetric effects of exploitation and exploration on radical and incremental innovation performance: An uneven affair. European Management Journal, 38 121-134. ISSN 0263-2373
  2. Item Feige, Stephan; Lennerts, Silke; Händler, Tobias; Gassmann, Oliver; Tomczak, Torsten & Vogt, Dennis: Innovation in der Schweiz. [Monograph]
  3. Item Uebernickel, Falk; Stölzle, Wolfgang; Lennerts, Silke; Lampe, Kerstin & Hoffmann, Christian Pieter: Das St. Galler Business-Innovation-Modell. In Hoffmann, Christian Pieter; Lennerts, Silke; Schmitz, Christian; Stölzle, Wolfgang & Uebernickel, Falk (ed.): Business Innovation : Das St. Galler Modell. Wiesbaden : Springer Gabler, 2016, S. 3-17. [img]
  4. Item Hoffmann, Christian Pieter; Lennerts, Silke; Schmitz, Christian; Stölzle, Wolfgang & Uebernickel, Falk (ed.) : Business Innovation: Das St. Galler Modell. 1. Aufl.. Wiesbaden : Springer Fachmedien Wiesbaden, 2015, DOI:https://doi.org/10.1007/978-3-658-07167-7. - ISBN 978-3-658-07167-7. [img]
  5. Item Lieven, Theo & Lennerts, Silke (2013) Measuring Willingness to Pay by Means of the Trade-off between Free Available Cash and Specific-Purpose Vouchers. Business Research (BuR), 6 (2). 154-171. ISSN 1866-8658
  6. Item Spanjol, Jelena; Mühlmeier, Silke & Tomczak, Torsten (2012) Strategic Orientation and Product Innovation: Exploring a Decompositional Approach. Journal of Product Innovation Management, 29 (6). 967-985. ISSN 0737-6782
  7. Item Lennerts, Silke; Feige, Stephan; Gassmann, Oliver & Tomczak, Torsten: Die innovativsten Unternehmen der Schweiz 2012 : Ranking aus Managementperspektive. Zürich : GfM - Schweizerische Gesellschaft für Marketing, 2012.
  8. Item Lieven, Theo; Mühlmeier, Silke; Henkel, Sven & Waller, Johann F. (2011) Who will buy electric cars? An empirical study in Germany. Transportation Research Part D: Transport and Environment, 16 (3). 236-243. ISSN 1361-9209
  9. Item Molner, Sven; Mühlmeier, Silke; Brexendorf, Tim Oliver & Tomczak, Torsten: Radical innovation and performance : The mediating role of manufacturer-retailer relationship characteristics. 2010. - American Marketing Association Summer Educators' Conference 2010. - Boston.
  10. Item Molner, Sven; Mühlmeier, Silke; Brexendorf, Tim Oliver & Tomczak, Torsten: The impact of manufacturer's radical innovation performance and brand strength on the manufacturer-retailer relationship. 2010. - 6th International Conference of Thought Leaders in Brand Management. - Lugano.
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