Profile Page Prof. Ph.D. Gerald Häubl

Profile Picture
Name Gerald Häubl
Title Prof. Ph.D.
Institute/School ICI - Institute for Customer Insight, ICI - Institute for Customer Insight
Address ICI-HSG
Büro 32-202
Bahnhofstrasse 8
9000 St. Gallen
Schweiz
Email address gerald.haeubl@unisg.ch
Phone +41 71 224 2170
Main Focuses • Consumer Psychology ; • Judgment and Decision Making ; • Construction of Preferences and Valuations ; • Consumer Search Behavior ; • Human-Technology Interaction ; • Assistive Consumer Technologies
Affiliations
Awards

Latest Additions (all)

  1. Item Bergner, Anouk; Hildebrand, Christian & Häubl, Gerald: Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice. 2020. - European Marketing Association Conference (EMAC). - Budapest, Hungary.
  2. Item Walter, Maik; Hildebrand, Christian; Häubl, Gerald & Herrmann, Andreas (2020) Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products. Journal of Marketing Research, ISSN 0022-2437
  3. Item Bergner, Anouk; Hildebrand, Christian & Häubl, Gerald: Conversational Interfaces as Persuasion Instruments: Implications for Consumer Choice and Brand Perceptions. [Conference or Workshop Item] [img] [img]
  4. Item Bergner, Anouk; Hildebrand, Christian & Häubl, Gerald: Conversational Interfaces as Persuasion Devices: Implications for Consumer Choice and Brand Perceptions. 2019. - Association for Consumer Research (ACR). - Atlanta, USA.
  5. Item Hildebrand, Christian; Bergner, Anouk & Häubl, Gerald: Detrimental Trust in Automation: How Conversational Robo Advisors Leverage Trust and Miscalibrated Risk Taking. 2019. - Society for Consumer Psychology (SCP). - Savannah USA.
  6. Item Bergner, Anouk; Hildebrand, Christian & Häubl, Gerald: Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice. 2019. - Society for Consumer Psychology (SCP). - Savannah USA. [img]
  7. Item Hildebrand, Christian; Bergner, Anouk & Häubl, Gerald: Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice. 2019. - American Marketing Association CBSIG. - Berne, Switzerland.
  8. Item Schlager, Tobias; Hildebrand, Christian; Häubl, Gerald; Franke, Nikolaus & Herrmann, Andreas (2018) Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products. Journal of Management Information Systems : JMIS, 35 (1). 319-349. ISSN 0742-1222
  9. Item Häubl, Gerald & Popkowski-Leszczyc, Peter (2018) Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions.
  10. Item Häubl, Gerald; Tian, Allen; Schroeder, Juliana; Risen, Jane; Norton, Michael & Gino, Francesca (2018) Enacting Rituals to Improve Self-Control. 114 (6). 851-876. [img]
Feedback?