Profile Page Prof. Dr. Marc Linzmajer

Profile Picture
Name Marc Linzmajer
Title Prof. Dr.
Institute/School IRM - Institute of Retail Management
Address IRM-HSG
Büro 2-208
Durfourstrasse 40a
9000 St. Gallen
Email address
Phone +41 71 224 2854
Further fields of research Consumer Neuroscience

Latest Additions (all)

  1. Item Eggenschwiler, Matthias; Linzmajer, Marc & Rudolph, Thomas: CROSS-BUYING IN RETAILING: THE ROLE OF CUSTOMER INSPIRATION. 2023. - 2023 AMA Winter Academic Conference. - Nashville. [img]
  2. Item Kleinlercher, Kristina; Linzmajer, Marc; Rudolph, Thomas & Eggenschwiler, Matthias: CONNECTING RETAIL EDUCATION TO RETAIL PRACTICE: HOW INNOVATIVE TEACHING FORMATS INFLUENCE STUDENTS’ AND EMPLOYEES’ TRANSFORMATIVE LEARNING. 2023. - 2023 AMA Winter Academic Conference. - Virtual Venue. [img]
  3. Item Linzmajer, Marc; Eggenschwiler, Matthias & Bally, Lia: Der Schweizer Ernährungsatlas - Eine Schätzmethodik des Ernährungsverhaltens der Schweizer Bevölkerung basierend auf Einkaufsdaten. St.Gallen : Forschungszentrum für Handelsmanagement, Universität St.Gallen, 2022. [img]
  4. Item Scheidegger, Gianluca & Linzmajer, Marc: “35 Pearls for a T-Shirt?”: How a Virtual Currency’s Dissimilarity to Money Decreases Purchase Intentions. 2022. - The 2022 International Conference on Crypto-Marketing. - Columbia Business School, New York. [img]
  5. Item Eggenschwiler, Matthias; Linzmajer, Marc & Rudolph, Thomas: The Role of Emotions in Masked Service Encounters. [Conference or Workshop Item] [img]
  6. Item Evanschitzky, Heiner; Linzmajer, Marc; Woisetschläger, David M. & Basuroy, Suman (2022) Retail Website Interactivity and Firm Performance. SMR - Journal of Service Management Research, Jahrgang 6 (Heft 2). 104-117. ISSN 2511-8676
  7. Item Eggenschwiler, Matthias; Linzmajer, Marc & Rudolph, Thomas: Service with a Smile: The Effects of Face Masks in Service Encounters. 2022. - SCP 2022 Annual Conference. - Virtual Venue. [img]
  8. Item Scheidegger, Gianluca; Linzmajer, Marc & Eggenschwiler, Matthias: Dumb Smiles: How Positive Emotions Negatively Influence Purchase Intentions in Live Shopping. 2022. - 2022 AMA Winter Academic Conference. - Virtual Venue. [img]
  9. Item Linzmajer, Marc; Scheidegger, Gianluca; Rudolph, Thomas & Vanhuele, Marc (2021) Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge. ICIS 2021 Proceedings, (5). [img]
  10. Item Walsh, Gianfranco & Linzmajer, Marc (2021) The services field: A cornucopia filled with potential management topics. European Management Journal, ISSN 0263-2373