Marc Linzmajer
Title
Prof. Dr.
Last Name
Linzmajer
First name
Marc
Email
marc.linzmajer@unisg.ch
Phone
+41 71 224 2854
Web Site
38 results
Now showing 1 - 10 of 38
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Item type:Publication, Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings(MCB University Press, 2018); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed?(2017-03-27); von Wangenheim, FlorianType:journal articleJournal:Journal of AdvertisingVolume:46Issue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Use of Psycho-Physiological Interaction Analysis with fMRI-Data in IS Research – A GuidelineThe integration of neuroscientific methods in Information Systems(IS) research to better understand how the brain interacts with IS relevant context has gained in importance. Many papers that highlight the potential of neuroIS and that discuss methodological issues associated with using functional brain imaging already exist. However, neuroIS researchers have to keep in mind that the emergence of complex mental processes such as trust in IS contexts is based on activity in a network of brain regions rather than on activity in one area alone. Accordingly, we introduce psycho-physiological interaction (PPI) analysis, a technique that one can use to analyze fMRI data. Specifically, we review how one can conduct PPI analysis, provide a concrete research example, and show how this analysis can inform IS trust research. Thus, we introduce neuroIS Researchers working in the domain of functional brain imaging to advanced fMRI analyses methods and show, based on the example of trust, how These methods can enhance our understanding of the nature of IS constructs.Type:journal articleJournal:Communications of the Association for Information Systems (CAIS)Volume:40Issue:9 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Effects of Personalized Recommendations with Popularity Information on Sales - A Field Study in Grocery Retailing(Association for Information Systems (AIS), 2015); ; ; Type:journal articleJournal:Proceedings of the European Conference on Information Systems (ECIS)Issue:Paper 65 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Effect of Glucose Consumption on Customers' Price Fairness Perception(Verl.-Gruppe Handelsblatt, 2014-05-15); - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging(Wiley Interscience, 2013-10-01); Kenning, PeterResearch has shown that people differ in their susceptibility to impulsive buying. The appeal of product packaging has the potential to trigger impulsive buying even for consumers with no intention to make a purchase. The aim of the present study was to investigate whether individual differences in consumers' impulsive buying tendencies affect unconscious neural responses during the perception of product packaging. Functional magnetic resonance imaging (fMRI) was applied to measure neural responses to the perception of product packages in participants with different impulsive buying tendencies. The results of the study support and expand prior research in impulsive and reflective information processing and behavior. First, attractive versus neutral packages evoked more intensive activity changes in brain regions associated with an impulsive system. Second, attractive and unattractive versus neutral packages led to less intensive activity changes in regions associated with a reflective system. Third, attractive packages activated regions associated with reward, whereas unattractive packages activated regions associated with negative emotions. The results suggest that there is indeed a corresponding relationship between stronger impulsive buying tendencies and activity in brain areas associated with impulsive and reflective processes.Type:journal articleJournal:Psychology and MarketingVolume:30Issue:10Scopus© Citations 51 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Wissensorientiertes Preismanagement - Ausgewählte Implikationen für das betriebliche PreiscontrollingType:journal articleJournal:Controlling : Zeitschrift für erfolgsorientierte UnternehmenssteuerungVolume:24Issue:11 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Decision Making Biases in Judgments about Vascular Risk Factors(Sage Publishing, 2012-04-02); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Consumer Neuroscience - An Overview of an Emerging Discipline with Implications for Consumer PolicyIn recent years, interest in the integration and application of neuroscientific theories, concepts, findings and methods to the research discipline of consumer behavior has been increasing. The sub-discipline of consumer neuroscience that has resulted from that interest belongs to the innovative approach of neuroeconomics. Consumer neuroscience investigates problems of consumption and marketing through methods and findings from neuroscience. Conventional research in consumer behavior and marketing necessarily looked at the human organism as being a "black box" which cannot be assessed directly, or physiologically. This was a time when research mainly used theoretical constructs to interpret these bodily processes and resulting behavior. More recently, however, modern techniques and methods in neuroscience have facilitated a far more direct look into the "black box" of the organism as the basis for the sub-discipline of consumer neuroscience. Consumer neuroscience, therefore, can significantly benefit research in the field of consumer behavior, particularly in the attempt to better understand human behavior in decision-making processes. Although consumer neuroscience is a fledgling discipline, it constitutes a complementing advancement toward more comprehensive testing and expansion of theory. Against this background, the primary goal of the paper is to provide an overview of methods, findings, and implications of selected studies in consumer neuroscience. Furthermore, we integrate aspects of consumer policy and neuroethics, discussing the possible implications of these insights for consumer protection.Type:journal articleJournal:Journal of Consumer Protection and Food SafetyVolume:6Issue:1Scopus© Citations 74