Profile Page Prof. Dr. Marc Linzmajer

Profile Picture
Name Marc Linzmajer
Title Prof. Dr.
Institute/School IRM - Institute of Retail Management
Address IRM-HSG
Büro 2-208
Durfourstrasse 40a
9000 St. Gallen
Email address
Phone +41 71 224 2854
Further fields of research Consumer Neuroscience

Latest Additions (all)

  1. Item Eggenschwiler, Matthias; Linzmajer, Marc & Rudolph, Thomas: Service with a Smile: The Effects of Face Masks in Service Encounters. 2022. - SCP 2022 Annual Conference. - Virtual Venue. [img]
  2. Item Scheidegger, Gianluca; Linzmajer, Marc & Eggenschwiler, Matthias: Dumb Smiles: How Positive Emotions Negatively Influence Purchase Intentions in Live Shopping. 2022. - 2022 AMA Winter Academic Conference. - Virtual Venue. [img]
  3. Item Linzmajer, Marc; Scheidegger, Gianluca; Rudolph, Thomas & Vanhuele, Marc (2021) Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge. ICIS 2021 Proceedings, (5). [img]
  4. Item Walsh, Gianfranco & Linzmajer, Marc (2021) The services field: A cornucopia filled with potential management topics. European Management Journal, ISSN 0263-2373
  5. Item Linzmajer, Marc; Klink, Benjamin Dominique; Hauschke, Andreas & Rudolph, Thomas: Contagious Frontline Employees: The Effect of Frontline Employee Empowerment on Online Customer Reviews. [Conference or Workshop Item]
  6. Item Linzmajer, Marc; Hubert, Mirja & Hubert, Marc (2021) It’s about the process, not the result: An fMRI approach to explore the encoding of explicit and implicit price information. Journal of Economic Psychology, 86 (2021). 1-20. ISSN 0167-4870 [img]
  7. Item Scheidegger, Gianluca; Linzmajer, Marc & Rudolph, Thomas (2020) Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image. Die Unternehmung : Swiss journal of business research and practice, 74 (4). 384-402.
  8. Item Scheidegger, Gianluca; Rudolph, Thomas; Linzmajer, Marc & Bischof, Severin Friedrich: Pay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cards. 2020. - Association for Consumer Research (ACR) Conference 2020. - Paris, France.
  9. Item Bauer, Johannes Christian; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas & D'Cruz, Elena (2020) Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty. Journal of Service Management, ISSN 1757-5818
  10. Item Scheidegger, Gianluca; Kleinlercher, Kristina; Linzmajer, Marc; Rudolph, Thomas & Barth, Elias: The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.