Profile Page Dr. Marc Linzmajer

Profile Picture
Name Marc Linzmajer
Title Dr.
Institute/School IRM - Institute of Retail Management
Address IRM-HSG
Büro 2-208
Durfourstrasse 40a
9000 St. Gallen
Email address
Phone +41 71 224 2854
Further fields of research Consumer Neuroscience

Latest Additions (all)

  1. Item Linzmajer, Marc; Hubert, Mirja & Hubert, Marc (2021) It’s about the process, not the result: An fMRI approach to explore the encoding of explicit and implicit price information. Journal of Economic Psychology, 86 (2021). 1-20. ISSN 0167-4870 [img]
  2. Item Scheidegger, Gianluca; Linzmajer, Marc & Rudolph, Thomas (2020) Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image. Die Unternehmung : Swiss journal of business research and practice, 74 (4). 384-402.
  3. Item Scheidegger, Gianluca; Rudolph, Thomas; Linzmajer, Marc & Bischof, Severin Friedrich: Pay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cards. 2020. - Association for Consumer Research (ACR) Conference 2020. - Paris, France.
  4. Item Bauer, Johannes Christian; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas & D'Cruz, Elena (2020) Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty. Journal of Service Management, ISSN 1757-5818
  5. Item Scheidegger, Gianluca; Kleinlercher, Kristina; Linzmajer, Marc; Rudolph, Thomas & Barth, Elias: The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.
  6. Item Kleinlercher, Kristina; Linzmajer, Marc; Verhoef, Peter C. & Rudolph, Thomas (2020) Antecedents of Webrooming in Omnichannel Retailing. Frontiers in Psychology, 3342.
  7. Item Linzmajer, Marc; Brach, Simon; Walsh, Gianfranco & Wagner, Tillmann (2019) Customer Ethnic Bias in Service Encounters. Journal of Service Research, 1-17. ISSN 1094-6705 [img]
  8. Item Rudolph, Thomas; Scheidegger, Gianluca; Barth, Elias & Linzmajer, Marc (2019) The Dose Makes the Poison: Dynamic Pricing Strategies and Their Influence on Consumers. Marketing Review St.Gallen, (5). 22-31. ISSN 1865-6544 [img]
  9. Item Kleinlercher, Kristina; Linzmajer, Marc & Rudolph, Thomas: Retail Education on Fire: How Teaching Formats Influence Students' Transformative Learning. [Conference or Workshop Item] [img]
  10. Item Bischof, Severin Friedrich; Linzmajer, Marc & Wirtz, Jochen: Referral Rewards Programs: A Longitudinal Comparison of Customer Generations. 2019. - Frontiers in Service Conference. - Singapore, Singapore.