Profile Page Dr. Matthias Rüfenacht

Profile Picture
Name Matthias Rüfenacht
Title Dr.
Institute/School I.VW - Institute of Insurance Economics
Address I.VW-HSG
Büro 53-101
Tannenstrasse 19
9000 St. Gallen
Schweiz
Email address matthias.ruefenacht2@unisg.ch
Phone +41 71 224 7962
Professional Career

Latest Additions (all)

  1. Project Maas, Peter & Rüfenacht, Matthias (2014) Loyalty of Insurance Customers - A Global Perspective [applied research project] .
  2. Item Maas, Peter & Rüfenacht, Matthias (2018) Creating customer value in insurance markets – research perspectives and managerial relevance. International Journal of Bank Marketing, 36 (6). 1010-1014. ISSN 0265-2323
  3. Item Beer, Simone; Braun, Alexander; Bühler, Pascal; Eling, Martin; Maas, Peter; Reichel, Lukas; Rüfenacht, Matthias; Schaper, Philipp & et al. : Assekuranz 2025: Quo Vadis? Band 63. St. Gallen : Institute of Insurance Economics I.VW-HSG, 2017, - ISBN 978-3-7297-2010-7.
  4. Project Maas, Prof. Dr. Peter; Rüfenacht, Dr. Matthias & Steiner, Dr. Philipp Hendrik (2017) Privacy and data sharing in the insurance industry [applied research project] .
  5. Item Rüfenacht, Matthias; Schlager, Tobias; Maas, Peter & Puustinen, Pekka (2015) Drivers of Long-Term Savings Behavior from a Consumers' Perspective. The international journal of bank marketing : IJBM, 33 (7). 922-943. ISSN 0265-2323
  6. Item Rüfenacht, Matthias; Schlager, Tobias & Maas, Peter: Drivers of Saving Decisions from a Consumers‘ behavioral Perspective: A Large-Scale Empirical Investigation. 2014. - 17th AMS World Marketing Congress. - Lima, Peru.
  7. Item Rüfenacht, Matthias; Steiner, Philipp Hendrik; Schlager, Tobias & Maas, Peter: Customer Value Anticipation, Loyalty and Word-of-Mouth - A Cross-Cultural Study. 2014. - 8th AMA SERVSIG International Research Conference. - Thessaloniki, Griechenland.
  8. Item Rüfenacht, Matthias; Steiner, Philipp Hendrik; Schlager, Tobias & Maas, Peter: Customer Value Anticipation, Loyalty and Word-of-Mouth - A cross-cultural Study. 2014. - 43rd EMAC European Marketing Academy annual conference. - Valencia.
  9. Item Schlager, Tobias & Rüfenacht, Matthias: Playing isolation doesn't pay off! : A network theoretical approach to intermediary performance. 2014. - 43rd EMAC European Marketing Academy annual conference. - Valencia.
  10. Item Rüfenacht, Matthias; Schlager, Tobias & Maas, Peter: The Influence of Search Channels and Variety Seeking on Channel Willingness to Pay. 2014. - Shopper Marketing: In-store, On-line, Social, and Mobile Conference. - Stockholm School of Economics.
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