Profile Page Dr. Kristina Kleinlercher

Profile Picture
Name Kristina Kleinlercher
Title Dr.
Function
Institute/School IRM - Institute of Retail Management, IMC – Institute for Marketing and Customer Insight
Email address kristina.kleinlercher@unisg.ch
Education

Latest Additions (all)

  1. Item Rudolph, Thomas; Neumüller, Kathrin & Kleinlercher, Kristina (2021) Employee Inspiration in Retailing: Opportunities and Risks. Marketing Review St.Gallen, (1).
  2. Item Rudolph, Thomas; Kleinlercher, Kristina & Kralle, Nora Charlotte : Omni-Channel Management 2021. St.Gallen : Forschungszentrum für Handelsmanagement, 2021, - ISBN 978-3-906057-36-1.
  3. Item Scheidegger, Gianluca; Kleinlercher, Kristina; Linzmajer, Marc; Rudolph, Thomas & Barth, Elias: The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.
  4. Item Kleinlercher, Kristina; Linzmajer, Marc; Verhoef, Peter C. & Rudolph, Thomas (2020) Antecedents of Webrooming in Omnichannel Retailing. Frontiers in Psychology, 3342.
  5. Item Evanschitzky, Heiner; Bartikowski, Boris; Baines, Tim; Blut, Markus; Brock, Christian; Kleinlercher, Kristina; Naik, Parikshit; Petit, Olivia; Rudolph, Thomas; Spence, Charles; Velasco, Carlos & Wünderlich, Nancy V. (2020) Digital Disruption in Retailing and Beyond. Journal of Service Management Research, 4 (4). 187-204.
  6. Item Neumüller, Kathrin; Kleinlercher, Kristina & Rudolph, Thomas: Employee Inspiration: Conceptualization and Identification of Drivers. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.
  7. Item Kleinlercher, Kristina; Böttger, Tim & Rudolph, Thomas: Positioning High- and Low-Status Brands in Social Media: The Potential of Communication Style. 2019. - AMA Summer Academic Conference 2019. - Chicago. [img]
  8. Item Kleinlercher, Kristina; Linzmajer, Marc & Rudolph, Thomas: Retail Education on Fire: How Teaching Formats Influence Students' Transformative Learning. [Conference or Workshop Item] [img]
  9. Item Rudolph, Thomas; Kleinlercher, Kristina; Neumüller, Kathrin & Klink, Benjamin Dominique: Immer mehr Schweizer kaufen mit dem Smartphone ein. In: HSG Focus (2019), 2, [img]
  10. Item Rudolph, Thomas; Kleinlercher, Kristina; Neumüller, Kathrin & Klink, Benjamin Dominique : Der Schweizer Online Handel. Internetnutzung Schweiz 2019. 11. St. Gallen : Forschungszentrum für Handelsmanagement, 2019, - ISBN 978-3-906057-29-3. [img]
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