Profile Page Tobias Mirsch

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Name Tobias Mirsch
Institute/School IWI - Institute of Information Management
Address IWI-HSG
52-6062
Müller-Friedberg-Strasse 6/8
9000 St. Gallen
Schweiz
Email address tobias.mirsch@unisg.ch
Phone +41 71 224 3582

Latest Additions (all)

  1. Item Mirsch, Tobias: Enhancing the omnichannel experience through channel integration and digital nudging. Thesis, 2019. [img]
  2. Item Mirsch, Tobias; Lehrer, Christiane & Jung, Reinhard (2018) Making Digital Nudging Applicable: The Digital Nudge Design Method. International Conference on Information Systems,
  3. Item Mirsch, Tobias: Ethical Considerations on Digital Nudging – Identifying Consumer Concerns. 2018.
  4. Item Mirsch, Tobias; Jung, Reinhard; Rieder, Annamina & Lehrer, Christiane (2018) Mit Digital Nudging Nutzererlebnisse verbessern und den Unternehmenserfolg steigern. Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung, 30 (5). 12-18. ISSN 0935-0381
  5. Item Lehrer, Christiane; Mirsch, Tobias & Jung, Reinhard (2018) Transitioning to Omnichannel Business: A Dynamic Capabilities Perspective of Firms’ Channel Integration.
  6. Project Jung, Prof. Dr. Reinhard; Lehrer, Prof. Dr. Christiane; Mirsch, Tobias; Wieneke, Alexander & Rieder, Annamina (2017) CC Digital Service Innovation [applied research project] Official URL .
  7. Item Mirsch, Tobias; Lehrer, Christiane & Jung, Reinhard: Digital Nudging: Altering User Behavior in Digital Environments. 2017. - 13. Internationale Tagung Wirtschaftsinformatik (WI 2017). - St. Gallen, Switzerland. [img]
    Preview
  8. Item Mirsch, Tobias; Lehrer, Christiane & Jung, Reinhard: Channel Integration Towards Omnichannel Management: A Literature Review. 2016. - 20th Pacific Asia Conference on Information Systems (PACIS) 2016. - Chiayi, Taiwan. [img]
    Preview
  9. Item Mirsch, Tobias; Lehrer, Christiane & Jung, Reinhard: Transitioning to an Omnichannel Approach: A Dynamic Capability Perspective. 2016. - 37th International Conference on Information Systems (ICIS 2016). - Dublin, Ireland.
  10. Project Jung, Prof. Dr. Reinhard; Lehrer, Prof. Dr. Christiane; Mirsch, Tobias & Wieneke, Alexander (2014) Competence Center Social CRM [applied research project] .
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