Profile Page Gianluca Scheidegger

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Name Gianluca Scheidegger
Institute/School IRM - Institute of Retail Management, IfM - Institute of Marketing
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Latest Additions (all)

  1. Item Rudolph, Thomas; Steiner, Daniel & Scheidegger, Gianluca (2021) Dynamisches Preismanagement im Handel: Handlungsempfehlungen für eine faire Preisgestaltung. Marketing Review St. Gallen, ISSN 1865-6544 [img]
  2. Item Scheidegger, Gianluca; Linzmajer, Marc & Rudolph, Thomas (2020) Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image. Die Unternehmung : Swiss journal of business research and practice, 74 (4). 384-402.
  3. Item Scheidegger, Gianluca; Rudolph, Thomas; Linzmajer, Marc & Bischof, Severin Friedrich: Pay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cards. 2020. - Association for Consumer Research (ACR) Conference 2020. - Paris, France.
  4. Item Scheidegger, Gianluca; Kleinlercher, Kristina; Linzmajer, Marc; Rudolph, Thomas & Barth, Elias: The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.
  5. Item Rudolph, Thomas; Scheidegger, Gianluca; Barth, Elias & Linzmajer, Marc (2019) The Dose Makes the Poison: Dynamic Pricing Strategies and Their Influence on Consumers. Marketing Review St.Gallen, (5). 22-31. ISSN 1865-6544 [img]
  6. Item Bischof, Severin Friedrich; Scheidegger, Gianluca; Böttger, Tim & Rudolph, Thomas: Automated Commerce: Consumers' Tolerance for Service Failures in Agency Situations. 2019. - Theory + Practice in Marketing Conference (TPM). - New York City, USA.
  7. Item Rudolph, Thomas & Scheidegger, Gianluca: Dreifach hält besser: Motivationsfördernder Lohn. In: Handel Heute (2019), 2, S. 30-31. [img]
  8. Item Rudolph, Thomas; Klink, Benjamin Dominique & Scheidegger, Gianluca: Dank spielerischem Wettbewerb zu mehr unternehmerischem Denken. In: (2019),
  9. Item Rudolph, Thomas & Scheidegger, Gianluca: Die etwas andere Wirtschaftsvorlesung. In: Handel Heute (2018), 5, S. 32-33. [img]
  10. Item Bischof, Severin Friedrich; Rudolph, Thomas; Scheidegger, Gianluca & Böttger, Tim: The Cost of Convenience: How Risk Jeopardizes Convenience in Automated Shopping. 2018. - European Marketing Academy 47th Annual Conference. - Glasgow, Scotland.