Profile Page Gianluca Scheidegger

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Name Gianluca Scheidegger
Institute/School IRM - Institute of Retail Management
Email address gianluca.scheidegger@unisg.ch

Latest Additions (all)

  1. Item Scheidegger, Gianluca & Linzmajer, Marc: “35 Pearls for a T-Shirt?”: How a Virtual Currency’s Dissimilarity to Money Decreases Purchase Intentions. 2022. - The 2022 International Conference on Crypto-Marketing. - Columbia Business School, New York. [img]
  2. Item Scheidegger, Gianluca & Raghubir, Priya (2022) Virtual currencies: different schemes and research opportunities. Marketing Letters, ISSN 0923-0645 [img]
  3. Item Scheidegger, Gianluca; Linzmajer, Marc & Eggenschwiler, Matthias: Dumb Smiles: How Positive Emotions Negatively Influence Purchase Intentions in Live Shopping. 2022. - 2022 AMA Winter Academic Conference. - Virtual Venue. [img]
  4. Item Linzmajer, Marc; Scheidegger, Gianluca; Rudolph, Thomas & Vanhuele, Marc (2021) Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge. ICIS 2021 Proceedings, (5). [img]
  5. Item Scheidegger, Gianluca: Four Essays on Behavioral Pricing. Thesis, 2021. [img]
  6. Item Herhausen, Dennis; Scheidegger, Gianluca; Grewal, Dhruv & Scheidegger, Davide: In-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey. 2021. - EMAC 2021 Annual Conference. - Madrid (online).
  7. Item Scheidegger, Gianluca: “35 Candy for a T-Shirt?”: How a Currency’s Dissimilarity to Money Decreases Purchase Intentions. 2021. - EMAC 2021 Annual Conference. - Madrid (online).
  8. Item Rudolph, Thomas; Steiner, Daniel & Scheidegger, Gianluca (2021) Dynamisches Preismanagement im Handel: Handlungsempfehlungen für eine faire Preisgestaltung. Marketing Review St. Gallen, ISSN 1865-6544 [img]
  9. Item Rudolph, Thomas; Steiner, Daniel & Scheidegger, Gianluca (2021) Dynamisches Preismanagement im Handel: Handelsempfehlungen für eine faire Preisgestaltung. Marketing Review St.Gallen, (1). 62-69. ISSN 1865-6544
  10. Item Scheidegger, Gianluca; Linzmajer, Marc & Rudolph, Thomas (2020) Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image. Die Unternehmung : Swiss journal of business research and practice, 74 (4). 384-402.
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