Profile Page Elias Barth

Profile Picture
Name Elias Barth
Institute/School IRM - Institute of Retail Management
Address IRM-HSG
Büro 2-211
Dufourstrasse 40a
9000 St. Gallen
Email address
Phone +41 71 224 7189
Main Focuses Strategic Retail Metrics, Strategy Formulation, Business Models im Retailing
Professional Career

Latest Additions (all)

  1. Item Barth, Elias & Rudolph, Thomas: Measuring Frontline Employees’ Acceptance of Robots in Retailing. 2022. - 17th International Research Conference in Service Management. - Porquerolles, France.
  2. Item Barth, Elias & Rudolph, Thomas: Understanding Frontline Employees’ Acceptance of Robots – Developing a Practice Orientated Robot Acceptance Model for Retail Frontline Employees. 2022. - Frontiers in Service Management FS2022. - Boston, USA.
  3. Item Barth, Elias & Rudolph, Thomas: A qualitative Approach to Understand Frontline Employees’ Acceptance of Robots in Retailing. 2022. - 12th SERVSIG Conference 2022. - Glasgow, UK.
  4. Item Barth, Elias: Turning Disruptive Developments Into Innovations. (2022), 1, S. 116-117.
  5. Project Barth, Elias; Rudolph, Prof. Dr. Thomas; Schwarz, Alessandra; Schraml, Christopher Marc & Kampik, Jakob (2021) Entwicklung eines Robot-Readiness-Index für den erfolgreichen Einsatz von Robotik [applied research project] Official URL .
  6. Item Scheidegger, Gianluca; Kleinlercher, Kristina; Linzmajer, Marc; Rudolph, Thomas & Barth, Elias: The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness. 2020. - European Marketing Academy 47th Annual Conference. - Budapest, Hungary.
  7. Item Rudolph, Thomas; Scheidegger, Gianluca; Barth, Elias & Linzmajer, Marc (2019) The Dose Makes the Poison: Dynamic Pricing Strategies and Their Influence on Consumers. Marketing Review St.Gallen, (5). 22-31. ISSN 1865-6544 [img]
  8. Item Barth, Elias: Luxury and "Mobile First". (2017), [img]