Profile Page Dr. Vera Kristina Lenz-Kesekamp

Profile Picture
Name Vera Kristina Lenz-Kesekamp
Title Dr.
Function
Institute/School MCM -Institute for Media and Communication Management
Email address vera.lenz-kesekamp@unisg.ch

Latest Additions (all)

  1. Item Lenz-Kesekamp, Vera Kristina (2019) Inhaltsanalyse von persuasiver Kommunikation in Push Notifications von Schweizer Branded Apps.
  2. Item Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera Kristina (ed.) : Proceedings of the Annual Conference of the Swiss Association of Communication and Media Research (SACM-SGKM). St.Gallen : 2019, [img]
  3. Item Lenz-Kesekamp, Vera Kristina & Weber, Tony (2018) Alexa Skills: Welche Chancen und Risiken sind damit verbunden? Wirtschaftsinformatik & Management, (10(6)). 18-25. ISSN 1867-5905
  4. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Mierzejewska, Bozena Izabela; Mueller, Severina & Meckel, Miriam: The Persuasive Power of Facebook Push Notifications. 2018. - Academy of Management Annual Meeting (AOM) 2018. - Chicago.
  5. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas & Schaffner, Dorothea: Segmentation of Smartphone Users Based on Psychological Factors. 2018. - 68th Annual ICA Conference. - Prague.
  6. Item Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera Kristina (2018) Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism. Information Technology & Tourism, 18 (1-4). 85-112. ISSN 1098-3058
  7. Item Stanoevska-Slabeva, Katarina & Lenz-Kesekamp, Vera Kristina: Conversational Interfaces. http://www.bit.ly/MCM-Studie_Conversational_Interfaces : Institute for Media and Communications Management, 2018. [img]
  8. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina & Suter, Viktor: Platforms and the Sharing Economy: An Analysis - Report of the EU H2020 Research Project Ps2Share: Participation, Privacy, and Power in the Sharing Economy. 2017.
  9. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas & Schaffner, Dorothea: Assimilation of Mobile Marketing in Organisations. 2017. - Hawaii International Conference on System Sciences (HICSS). - Waikoloa, HI, USA..
  10. Item Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera Kristina; Wozniak, Thomas; Schaffner, Dorothea; Fleck, Matthes & Gasser, Brigitte: Mobile Marketing - Wo stehen Schweizer Unternehmen und Konsumenten. 2017.
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