Profile Page M.A. Martin Bieler

Profile Picture
Name Martin Bieler
Title M.A.
Function
Institute/School I.VW - Institute of Insurance Economics
Address I.VW-HSG
Büro 53-108
Tannenstrasse 19
9000 St. Gallen
Schweiz
Email address martin.bieler@unisg.ch
Phone +41 71 224 7995

Latest Additions (all)

  1. Item Bieler, Martin & Maas, Peter: Giving Marketing a Boost – Conceptualizing Consumer-Centric Behavioral Interventions. 2020. - 2020 AMA Winter Academic Conference. - San Diego CA.
  2. Item Maas, Peter; Fischer, Lukas; Schumacher, Christopher & Bieler, Martin: Beyond insurance 2030: Neue Rollen für Versicherer im branchenübergreifenden Wettbewerb. In: Versicherungsrundschau : Zeitschrift der Oesterreichischen Gesellschaft für Versicherungsfachwissen (2019), 1-2 2019, S. 10-19. [img]
  3. Item Bühler, Pascal; Maas, Peter & Bieler, Martin: Kunden transformieren die Versicherungsmärkte. In Gassmann, Oliver & Sutter, Philipp (ed.): Digitale Transformation Gestalten. München : Hanser, 2019, S. 127-145. [img]
  4. Item Bieler, Martin & Maas, Peter: Beyond Nudging - Boosting Consumer Decision-Making through Gamification. 2019. - AMA Winter Academic Conference. - Austin, USA. [img]
  5. Item Bieler, Martin & Maas, Peter: Rethinking the Empowerment of Consumer Decision Making. 2019. - Association for Consumer Research (ACR). - Atlanta, USA.
  6. Item Bieler, Martin & Maas, Peter: Beyond Nudging - Boosting Insurance Consumer Decision-Making Through Gamificiation. 2018. - 4th International Conference of Marketing in Insurance (ICMI 2018). - Bournemouth, UK.
  7. Item Bieler, Martin & Maas, Peter: Beyond Nudging - Boosting Consumer Decision-Making Through Gamification. 2018. - Asia Pacific Risk and Insurance Association Annual Conference (APRIA 2018). - Singapore, SG.
  8. Item Maas, Peter; Bieler, Martin; Borchert, Maximilian & Barwitz, Niklas (2018) Nudging along the Customer Journey. Marketing Review St. Gallen, 888-896. ISSN 1865-6544
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