Profile Page M.A. Martin Bieler

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Name Martin Bieler
Title M.A.
Institute/School I.VW - Institute of Insurance Economics
Address I.VW-HSG
Büro 53-108
Tannenstrasse 19
9000 St. Gallen
Schweiz
Email address martin.bieler@unisg.ch
Phone +41762460623

Latest Additions (all)

  1. Item Bieler, Martin; Maas, Peter; Fischer, Lukas & Rietmann, Nele (2022) Enabling Cocreation With Transformative Interventions: An Interdisciplinary Conceptualization of Consumer Boosting. Journal of Service Research, Vol. 25 (1). 29-47. ISSN 1094-6705 [img]
  2. Item Bieler, Martin: Boosting Consumer Behavior: An Interdisciplinary Inquiry into Adaptive Decision-Making Interventions and their Role in Consumer Empowerment. Thesis, 2021. [img]
  3. Project Maas, Prof. Dr. Peter; Bieler, M.A. Martin & Fischer, M.Sc. Lukas (2020) Insurance as a second skin: How Technologies drive prevention-focused consumer behavior [applied research project] .
  4. Item Bieler, Martin & Maas, Peter: Giving Marketing a Boost – Conceptualizing Consumer-Centric Behavioral Interventions. 2020. - 2020 AMA Winter Academic Conference. - San Diego CA.
  5. Item Maeder, Viviane; Maas, Peter & Bieler, Martin: Chancenreiche Synthese - Kunstversicherung und Potenziale der Blockchain. In: Schweizer Versicherung (2019), 12, S. 50-52. [img]
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  6. Item Maas, Peter; Fischer, Lukas; Schumacher, Christopher & Bieler, Martin: Beyond insurance 2030: Neue Rollen für Versicherer im branchenübergreifenden Wettbewerb. In: Versicherungsrundschau : Zeitschrift der Oesterreichischen Gesellschaft für Versicherungsfachwissen (2019), 1-2 2019, S. 10-19. [img]
  7. Item Bühler, Pascal; Maas, Peter & Bieler, Martin: Kunden transformieren die Versicherungsmärkte. In Gassmann, Oliver & Sutter, Philipp (ed.): Digitale Transformation Gestalten. München : Hanser, 2019, S. 127-145. [img]
  8. Item Bieler, Martin & Maas, Peter: Beyond Nudging - Boosting Consumer Decision-Making through Gamification. 2019. - AMA Winter Academic Conference. - Austin, USA. [img]
  9. Item Bieler, Martin & Maas, Peter: Rethinking the Empowerment of Consumer Decision Making. 2019. - Association for Consumer Research (ACR). - Atlanta, USA.
  10. Item Bieler, Martin & Maas, Peter: Beyond Nudging - Boosting Insurance Consumer Decision-Making Through Gamificiation. 2018. - 4th International Conference of Marketing in Insurance (ICMI 2018). - Bournemouth, UK.
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