Profile Page Jenny Lena Zimmermann

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Name Jenny Lena Zimmermann
Institute/School ICI - Institute for Customer Insight
Email address jennylena.zimmermann@unisg.ch

Latest Additions (all)

  1. Item Zimmermann, Jenny; Görgen, Jonas; de Bellis, Emanuel & Hofstetter, Reto: Smart Products Report 2022. [Monograph] [img]
  2. Item Zimmermann, Jenny Lena; de Bellis, Emanuel; Hofstetter, Reto & Puntoni, Stefano: Cleaning with Dustin Bieber: Nicknaming Autonomous Products and the Effect of Coopetition. 2021. - American Psychological Association’s Conference on Technology, Mind, & Society.
  3. Item Scharfenberger, Philipp; Landwehr, Jan R.; Tsai, Claire I.; Zimmermann, Jenny Lena; Herrmann, Andreas & McGill, Ann L. (2020) How Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities. Journal of Marketing Behavior, (4). 1-31. ISSN 2326-568X
  4. Item Zimmermann, Jenny Lena; Scharfenberger, Philipp; Landwehr, Jan R.; Herrmann, Andreas; Tsai, Claire & McGill, Ann: How Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities. 2020. - SAMS Conference Lucerne. - Lucerne.
  5. Item Zimmermann, Jenny Lena; Clegg, Melanie; de Bellis, Emanuel & Hofstetter, Reto: Smart Products Report 2020. [Monograph] [img]
  6. Item Zimmermann, Jenny Lena; Clegg, Melanie; de Bellis, Emanuel & Hofstetter, Reto (2020) Wenn sich Produkte selbständig machen – Handlungsempfehlungen zur Adoption von smarten Produkten. 20 (3). [img]
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