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Jenny Lena Zimmermann
Last Name
Zimmermann
First name
Jenny Lena
Email
jennylena.zimmermann@unisg.ch
Phone
+41 71 224 2134
Now showing
1 - 9 of 9
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PublicationSmart Product Breakthroughs Depend on Customer Control(MIT, )Puntoni, StefanoType: journal articleJournal: MIT Sloan Management Review
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PublicationHow Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities( 2020-12)
;Tsai, Claire I.McGill, Ann L.Type: journal articleJournal: Journal of Marketing BehaviorIssue: 4 -
PublicationType: journal articleVolume: 20Issue: 3
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PublicationMeet Robbie: Consequences of Nicknaming Autonomous Products( 2022)Puntoni, StefanoA key adoption barrier of autonomous products is consumers’ lack of perceived control. This research suggests that nicknaming can counter this barrier. Field and experimental evidence shows that nicknaming increases perceived control and product valuations of autonomous (vs. conventional) products.Type: conference paper
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PublicationType: conference paper
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PublicationType: conference paper
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PublicationType: monograph