Profile Page Anna Bouwer

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Name Anna Bouwer
Institute/School IfM - Institute of Marketing, ITEM - Institute of Technology Management with Transfer Center for Technology Management (TECTEM)
Address Institut für Marketing
Universität St.Gallen HSG
Dufourstr. 40a
9000 St. Gallen
Email address
Phone +41 71 224 7180

Latest Additions (all)

  1. Item Bouwer, Anna & Hildebrand, Christian Alexander: A Contingency Theory of Artificial Intelligence: Consumer Beliefs, Value Creation, And Resistance to Creative AI. 2020. - Association for Consumer Research (ACR).