Profile Page Jan-Hendrik Bucher

Profile Picture
Name Jan-Hendrik Bucher
Function
Institute/School IMC – Institute for Marketing and Customer Insight
Address Institut für Marketing
Universität St.Gallen HSG
Dufourstr. 40a
9000 St. Gallen
Schweiz
Email address jan-hendrik.bucher@unisg.ch
Phone +41 71 224 7215

Latest Additions (all)

  1. Item Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: Consumer experiments: A practice-based approach to rational decision-making. [Conference or Workshop Item] [img]
  2. Item Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines. 2022. - The Association for Consumer Research. - Denver, Colorado.
  3. Item Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: From consumer interpretivism to consumer empiricism: Consumers’ quasi-scientific strategies to evaluate consumption products. [Conference or Workshop Item] [img]
  4. Item Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: Customer experiments: How customers conduct at-home experiments to examine and evaluate purchased products. 2021. - Swiss Academy of Marketing Science Conference. - Lucerne. [img]
  5. Item Bucher, Jan-Hendrik; Fuchs, Matthias; Gollnhofer, Johanna Franziska; Leimert, Hannah; Manke, Birte Karoline Linnea; Tomczak, Torsten & Vario, Marco (2021) Schweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie. Marketing Review St. Gallen, 3 ISSN 1865-6544 [img]
  6. Item Bucher, Jan-Hendrik; Woermann, Niklas & Gollnhofer, Johanna Franziska (2020) From Aesthetic to Epistemic Consumption - Analyzing Knowledge Practices in Consumption Collectives. Advances in Consumer Research, 48 31-37. ISSN 0098-9258 [img]
  7. Item Bucher, Jan-Hendrik; Gollnhofer, Johanna Franziska & Woermann, Niklas (2020) From Aesthetic to Epistemic Consumption: Analyzing Knowledge Pathways in Consumption Collectives. Consumer Culture Theory Conference 2020: Interrogating Social Imaginaries., 3 92-94. [img]
  8. Item Bucher, Jan-Hendrik; Gollnhofer, Johanna Franziska & Woermann, Niklas: From Aesthetic to Epistemic Consumption: Analyzing Knowledge Regimes in Consumption Collectives. 2020.
  9. Item Bucher, Jan-Hendrik & Woermann, Niklas: Unboxing consumption objects: The epistemic dimension of commodification. [Conference or Workshop Item]
  10. Item Bucher, Jan-Hendrik & Woermann, Niklas: Das Ding an sich: Material objects in consumer research. [Conference or Workshop Item]
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