Profile Page Alexander Tombach

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Name Alexander Tombach
Institute/School IMC – Institute for Marketing and Customer Insight
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Latest Additions (all)

  1. Item Tombach, Alexander & Reinecke, Sven (2023) Digitales Marketing: Integrierte Erfolgsmessung. Marketing Review St. Gallen, ISSN 1865-6544 [img]
  2. Item Reinecke, Sven & Tombach, Alexander: Marketingcontrolling in der Unternehmenspraxis. In Becker, Wolfgang & Ulrich, Patrick (ed.): Praxishandbuch Controlling. Springer Fachmedien Wiesbaden GmbH, 2021, S. 1-26. [img] [img]
  3. Item Tombach, Alexander & Reinecke, Sven: The Weighting of Performance Outcomes in Marketing Performance Measurement Systems. - AMA Winter Conference 2023. - Nashville, TN. [img]