Profile Page Prof. Dr. Andreas Herrmann

Profile Picture
Name Andreas Herrmann
Title Prof. Dr.
Function
Institute/School ICI - Institute for Customer Insight, ICI - Institute for Customer Insight
Address IMO-HSG
Büro 32-202
Bahnhofstrasse 8
9000 St. Gallen
Schweiz
Email address andreas.herrmann@unisg.ch
Phone +41 71 224 2130
Homepage http://www.imo.unisg.ch
Further fields of research Behavioral Economics, Markenmanagement, Multivariate Verfahren
Additional Information

Latest Additions (all)

  1. Project Herrmann, Andreas; Scharfenberger, Philipp & Landwehr, Jan R. (2012) Consumption Vocabulary and Product Discussions [applied research project] Official URL .
  2. Project Grichnik, Dietmar; Herrmann, Andreas & Baierl, Ronny (2012) Pfadabhängigkeit bei der Mittelkombination - Eine experimentelle Studie von unternehmerischen Entscheidungen [fundamental research project] .
  3. Project Knöferle, Klemens; Herrmann, Andreas & Spence, Charles (2012) Crossmodal Effects of Product Sound on Taste Perception [fundamental research project] .
  4. Project Herrmann, Andreas; Hildebrand, Christian; Mayer, Peter; Loock, Claire; Scharfenberger, Philipp & Purucker, Christian (2011) E-Mobility Fleet Golf Blue-e-Motion [applied research project] .
  5. Project Herrmann, Andreas; Purucker, Christian; Landwehr, Jan R. & Henkel, Sven (2010) AUDI International Trend Research Project [applied research project] .
  6. Project Herrmann, Andreas; Knöferle, Klemens; Landwehr, Jan R. & Henkel, Sven (2009) PORSCHE Market Research Cooperation: Sound Design for Electric Car Engines [applied research project] .
  7. Project Herrmann, Andreas; Henkel, Sven; Landwehr, Jan R. & Stadel, Daniel (2006) AUDI Market Research Cooperation [applied research project] .
  8. Project Herrmann, Andreas & Rossberg, Nadja (2006) Konsum durch Imitation: Der Einfluss des Unbewussten auf das Konsumverhalten [fundamental research project] .
  9. Project Tomczak, Torsten; Herrmann, Andreas; Esch, Franz-Rudolf; Henkel, Sven; Wentzel, Daniel; von Walter, Benjamin; Heidig, Wibke & Erz, Antonia (2005) Behavioral Branding [applied research project] .
  10. Project Herrmann, Andreas & Tatarynowicz, Adam (2004) Structure and Performance of Global R&D Networks [applied research project] .
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