Profile Page Prof. Dr. Andreas Herrmann

Profile Picture
Name Andreas Herrmann
Title Prof. Dr.
Function
Institute/School ICI - Institute for Customer Insight, ICI - Institute for Customer Insight
Address IMO-HSG
Büro 32-202
Bahnhofstrasse 8
9000 St. Gallen
Schweiz
Email address andreas.herrmann@unisg.ch
Phone +41 71 224 2130
Homepage http://www.imo.unisg.ch
Further fields of research Behavioral Economics, Markenmanagement, Multivariate Verfahren
Additional Information

Latest Additions (all)

  1. Item Hofstetter, Reto; Dahl, Darren W.; Aryobsei, Suleiman & Herrmann, Andreas (2021) The Problem with Innovation Contests. Harvard Business Review, July/August ISSN 0017-8012
  2. Item Hasenmaile-Aspin, Johanna; de Bellis, Emanuel & Herrmann, Andreas (2021) The Social Power of Narcissists in Mass Customization. [img]
  3. Project Scharfenberger, Dr. Philipp; Herrmann, Prof. Dr. Andreas & Hasenmaile-Aspin, Johanna (2019) Needs-based Configuration @ Audi [applied research project] Official URL .
  4. Project Scharfenberger, Dr. Philipp; Herrmann, Prof. Dr. Andreas & Hasenmaile-Aspin, Johanna (2020) Product Labels and Product Perception [applied research project] Official URL .
  5. Project Scharfenberger, Dr. Philipp; Herrmann, Prof. Dr. Andreas; Dietrich, Dr. Daniel Rudolf; Hügler, Master of Beatrice Karla Sophie & Hohenreuther, Michael (2020) The Future of Premium Mobility - Expert and Consumer Insights [applied research project] Official URL .
  6. Project Scharfenberger, Dr. Philipp; Herrmann, Prof. Dr. Andreas & Silvestri, Philipp (2021) The Future Mobility Lab [applied research project] Official URL .
  7. Project Scharfenberger, Dr. Philipp; Herrmann, Prof. Dr. Andreas; Silvestri, Philipp & Hügler, Master of Beatrice Karla Sophie (2021) The Inclusivity Quotient Mobility Project [applied research project] Official URL .
  8. Project Scharfenberger, Dr. Philipp; Hohenreuther, Michael & Herrmann, Prof. Dr. Andreas (2021) Micromobility @ Stadt St.Gallen [applied research project] Official URL .
  9. Item Einhorn, Martin; Löffler, Michael; de Bellis, Emanuel; Herrmann, Andreas & Burghartz, Pia : The Machine Age of Customer Insight. Emerald, 2021,
  10. Item Einhorn, Martin; Löffler, Michael; de Bellis, Emanuel; Herrmann, Andreas & Burghartz, Pia (ed.) : The Machine Age of Customer Insight. Emerald Publishing Limited, 2021, - ISBN 9781839096976.
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