Profile Page Prof. Dr. Christian Alexander Hildebrand

Profile Picture
Name Christian Alexander Hildebrand
Title Prof. Dr.
Function
Institute/School IBT - Institute of Behavioral Science and Technology
Address IBT-HSG
Büro 64-410
Torstrasse 25
9000 St. Gallen
Schweiz
Email address christian.hildebrand@unisg.ch
Phone 071 224 7711
Homepage https://ibt.unisg.ch/
Main Focuses Marketing-Analytics, Digital Marketing, Behavioral Science, Human-Computer Interaction
Further fields of research Digital Marketing, Behavioral Science, Human-Computer Interaction, Marketing
Education

Latest Additions (all)

  1. Item Zierau, Naim; Hildebrand, Christian Alexander; Bergner, Anouk Samantha; Busquet I Segui, Francesc; Schmitt, Anuschka & Leimeister, Jan Marco (2022) Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes. Journal of the Academy of Marketing Science (JAMS), ISSN 0092-0703 [img]
  2. Item Busquet I Segui, Francesc; Bergner, Anouk Samantha & Hildebrand, Christian Alexander: “Love the Shape, But Hate the Weight”: Using Aspect-Based Sentiment Analysis to Identify Product Innovation Opportunities. 2022. - European Marketing Academy Conference. - Budapest, Hungary.
  3. Item Efthymiou, Fotios & Hildebrand, Christian Alexander: Designing Vulnerable Conversational Agents: The Impact of Trembling Vocal Cues on Empathic Concern and Prosocial Behavior. 2022. - EMAC Conference. - Budapest.
  4. Item Zehnle, Meike & Hildebrand, Christian Alexander: Conversational Interfaces Reduce Financial Planning Stress. 2022. - Boulder Summer Conference on Consumer Financial Decision Making. - Boulder.
  5. Item Zehnle, Meike & Hildebrand, Christian Alexander: Conversational Interfaces Reduce Financial Planning Stress. 2022. - European Marketing Academy Conference (EMAC). - Budapest.
  6. Item Hampton, William Heyward & Hildebrand, Christian Alexander: Pavlov’s Buzz? Mobile Vibrations as Conditioned Rewards. 2021. - Association of Consumer Research. - Seattle (remote).
  7. Project Bergner, Anouk; Hildebrand, Prof. Dr. Christian Alexander; Hampton, Dr. William Heyward; Busquet I Segui, Francesc; Efthymiou, Fotios & Zehnle, Meike (2020) Project X: Developing a 360° Human-Centric UX Model for Logitech MX Mice [applied research project] .
  8. Item Hampton, William Heyward & Hildebrand, Christian Alexander: Pavlov’s Buzz? Mobile Vibrations as Conditioned Rewards. 2021. - Association of Consumer Research. - Seattle.
  9. Project Hampton, Dr. William Heyward & Hildebrand, Prof. Dr. Christian Alexander Leveraging Passive Mobile Sensing to Foster Corporate Well-Being [fundamental research project] .
  10. Project Hampton, Dr. William Heyward & Hildebrand, Prof. Dr. Christian Alexander (2021) Effect of Vibrotactile Feedback on Mobile E-Commerce Grocery Shopping [industry project] .
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