Profile Page Prof. Dr. Christian Hildebrand

Profile Picture
Name Christian Hildebrand
Title Prof. Dr.
Function
Institute/School IfM - Institute of Marketing
Address IfM-HSG
ZIG 2-317
Dufourstrasse 40a
9000 St. Gallen
Schweiz
Email address christian.hildebrand@unisg.ch
Phone 071 224 2850
Homepage https://ifmhsg.ch/institut/unser-team/
Main Focuses Marketing Analystics
Further fields of research Marketing
Education

Latest Additions (all)

  1. Item Bergner, Anouk; Hildebrand, Christian & Häubl, Gerald: Conversational Interfaces as Persuasion Instruments: Implications for Consumer Choice and Brand Perceptions. [Conference or Workshop Item] [img] [img]
  2. Item Bergner, Anouk; Hildebrand, Christian & Häubl, Gerald: Conversational Interfaces as Persuasion Devices: Implications for Consumer Choice and Brand Perceptions. 2019. - Association for Consumer Research (ACR). - Atlanta, USA.
  3. Item Hildebrand, Christian; Hoffmann, D. & Novak, T.: Dehumanization in the IoT: Experiential Consequences of Syntactically Constriced Human-Machine Interaction with Digital Voice Assistants. 2019. - GW Intelligence of Things Conference. - Washington (DC), USA.
  4. Item Hildebrand, Christian; Hoffmann, D. & Novak, T.: Dehumanization in the IoT:Experiential Consequences of Human Interaction with Digital Voice Assistants. 2019. - Association for Consumer Research (ACR). - Atlanta, USA.
  5. Item Hildebrand, Christian & Bergner, Anouk: Detrimental Trust in Automation: How Conversational Robo Advisors Leverage Trust and Mis-calibrated Risk Taking. 2019. - Association for Consumer Research (ACR). - Atlanta, USA.
  6. Item Hildebrand, Christian; Bergner, Anouk & Häubl, Gerald: Detrimental Trust in Automation: How Conversational Robo Advisors Leverage Trust and Miscalibrated Risk Taking. 2019. - Society for Consumer Psychology (SCP). - Savannah USA.
  7. Item Hampton, William & Hildebrand, Christian: Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice. 2019. - Psychology of Technology Conference. - Washington, USA.
  8. Item Hampton, William & Hildebrand, Christian: Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice. 2019. - Association for Consumer Research (ACR). - Atlanta, USA.
  9. Item Bergner, Anouk; Hildebrand, Christian & Häubl, Gerald: Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice. 2019. - Society for Consumer Psychology (SCP). - Savannah USA. [img]
  10. Item Hildebrand, Christian; Bergner, Anouk & Häubl, Gerald: Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice. 2019. - American Marketing Association CBSIG. - Berne, Switzerland.
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