Profile Page Prof. Dr. Christian Alexander Hildebrand

Profile Picture
Name Christian Alexander Hildebrand
Title Prof. Dr.
Function
Institute/School IfM - Institute of Marketing
Address IfM-HSG
ZIG 2-325
Dufourstrasse 40a
9000 St. Gallen
Schweiz
Email address christian.hildebrand@unisg.ch
Phone 071 224 2850
Homepage https://ifmhsg.ch/institut/unser-team/
Main Focuses Marketing Analytics
Further fields of research Marketing
Education

Latest Additions (all)

  1. Item Busquet I Segui, Francesc; Efthymiou, Fotios; Hildebrand, Christian Alexander; Hampton, William Heyward; Hoffmann, Donna & Novak, Thomas: Voice Analytics in Business Research: Conceptual Foundations, Acoustic Feature Extraction, and Applications. 2020. - Swiss Academy of Marketing Science (SAMS) Conference 2020. - Luzern.
  2. Item Bergner, Anouk; Hartmann, Jochen & Hildebrand, Christian Alexander: Conferring Minds to Machines: A Deep Learning Approach to Mind Perception, Technology Attachment, and Trust. 2020. - Association of Consumer Research. - Paris.
  3. Item Hampton, William Heyward & Hildebrand, Christian Alexander: Good Buzz, Bad Buzz: Mobile Vibrations as Conditioned Rewards and Modifiers of Consumer Choice. 2020. - Association of Consumer Research. - Paris.
  4. Item Hampton, William Heyward & Hildebrand, Christian Alexander: Human-Machine Interaction: The Influence of Rewarding Mobile Vibrotactile Stimuli on Consumer Choice. [Conference or Workshop Item]
  5. Item Hampton, William Heyward & Hildebrand, Christian: Good Buzz, Bad Buzz: Mobile Vibrations as Rewards and Modifiers of Consumer Choice. 2020. - EMAC Annual Conference. - Budapest.
  6. Item Hildebrand, Christian Alexander: Back to the Future: A Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology (Knowledge Forum). 2020. - Association of Consumer Research.
  7. Item Belk, R.; Fritz, W.; Giesler, M.; Hadi, R.; Huang, S.-C.; Hildebrand, Christian Alexander; Hoffman, D.; Meyer, R.; Novak, T.; Puntoni, S.; Reczek, R.; Schmitt, B.; Stephen, A.; Valenzuela, A.; Wertenbroch, K. & Yalcin, G.: Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology. 2020. - Association for Consumer Research (ACR).
  8. Item Busquet, Francesc & Hildebrand, Christian: Black-Box Emotion Detection: On the Variability and Predictive Accuracy of Automated Emotion Detection Algorithms. 2020. - European Marketing Association Conference (EMAC). - Budapest, Hungary.
  9. Item Bouwer, Anna & Hildebrand, Christian Alexander: A Contingency Theory of Artificial Intelligence: Consumer Beliefs, Value Creation, And Resistance to Creative AI. 2020. - Association for Consumer Research (ACR).
  10. Item Hildebrand, Christian Alexander & Bergner, Anouk (2020) Conversational Robo Advisors as Surrogates of Trust: Onboarding Experience, Firm Perception, and Consumer Financial Decision Making.
Feedback?