Profile Page Prof. Dr. Christian Alexander Hildebrand

Profile Picture
Name Christian Alexander Hildebrand
Title Prof. Dr.
Function
Institute/School IBT - Institute of Behavioral Science and Technology
Address IBT-HSG
Büro 64-410
Torstrasse 25
9000 St. Gallen
Schweiz
Email address christian.hildebrand@unisg.ch
Phone 071 224 7711
Homepage https://ibt.unisg.ch/
Main Focuses Marketing-Analytics, Digital Marketing, Behavioral Science, Human-Computer Interaction
Further fields of research Digital Marketing, Behavioral Science, Human-Computer Interaction, Marketing
Education

Latest Additions (all)

  1. Item Busquet I Segui, Francesc; Bergner, Anouk Samantha & Hildebrand, Christian Alexander: “Love the shape, but hate the weight”: Aspect-based sentiment analysis to identify product innovation opportunities. [Conference or Workshop Item]
  2. Project Tomczak, Torsten; Scharfenberger, Philipp; Vogt, Dennis; Hildebrand, Christian & van Tilburg, Miriam (2011) Branding and Behavioral Branding @ KIND Hörgeräte [applied research project] Official URL .
  3. Project Herrmann, Andreas; Hildebrand, Christian; Mayer, Peter; Loock, Claire; Scharfenberger, Philipp & Purucker, Christian (2011) E-Mobility Fleet Golf Blue-e-Motion [applied research project] .
  4. Project Dubach Spiegler, Erica; Hildebrand, Christian; Michahelles, Florian & Fleisch, Elgar (2010) Valora Kiosk of the Future [applied research project] .
  5. Project Henkel, Sven; Hildebrand, Christian & Tomczak, Torsten (2010) Automotive Reloaded [industry project] .
  6. Project Henkel, Sven; Hildebrand, Christian & Tomczak, Torsten (2010) T-SYSTEMS University Network [applied research project] .
  7. Item Zierau, Naim; Hildebrand, Christian Alexander; Bergner, Anouk Samantha; Busquet I Segui, Francesc; Schmitt, Anuschka & Leimeister, Jan Marco (2022) Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes. Journal of the Academy of Marketing Science (JAMS), ISSN 0092-0703 [img]
  8. Item Busquet I Segui, Francesc; Bergner, Anouk Samantha & Hildebrand, Christian Alexander: “Love the Shape, But Hate the Weight”: Using Aspect-Based Sentiment Analysis to Identify Product Innovation Opportunities. 2022. - European Marketing Academy Conference. - Budapest, Hungary.
  9. Item Efthymiou, Fotios & Hildebrand, Christian Alexander: Designing Vulnerable Conversational Agents: The Impact of Trembling Vocal Cues on Empathic Concern and Prosocial Behavior. 2022. - EMAC Conference. - Budapest.
  10. Item Zehnle, Meike & Hildebrand, Christian Alexander: Consumer Reactions to Algorithms: A Meta-Analysis. 2022. - ACR. - Denver, Colorado.
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