Profile Page Prof. Dr. Christian Alexander Hildebrand

Profile Picture
Name Christian Alexander Hildebrand
Title Prof. Dr.
Function
Institute/School IBT - Institute of Behavioral Science and Technology
Address IBT-HSG
Büro 64-410
Torstrasse 25
9000 St. Gallen
Schweiz
Email address christian.hildebrand@unisg.ch
Phone 071 224 2850
Homepage https://ibt.unisg.ch/
Main Focuses Marketing-Analytics, Digital Marketing, Behavioral Science, Human-Computer Interaction
Further fields of research Digital Marketing, Behavioral Science, Human-Computer Interaction, Marketing
Education

Latest Additions (all)

  1. Project Bergner, Anouk; Hildebrand, Prof. Dr. Christian Alexander; Hampton, Dr. William Heyward; Busquet I Segui, Francesc; Efthymiou, Fotios & Zehnle, Meike (2020) Project X: Developing a 360° Human-Centric UX Model for Logitech MX Mice [applied research project] .
  2. Item Hampton, William Heyward & Hildebrand, Christian Alexander: Pavlov’s Buzz? Mobile Vibrations as Conditioned Rewards. 2021. - Association of Consumer Research. - Seattle.
  3. Project Hampton, Dr. William Heyward & Hildebrand, Prof. Dr. Christian Alexander Leveraging Passive Mobile Sensing to Foster Corporate Well-Being [fundamental research project] .
  4. Project Hampton, Dr. William Heyward & Hildebrand, Prof. Dr. Christian Alexander (2021) Effect of Vibrotactile Feedback on Mobile E-Commerce Grocery Shopping [industry project] .
  5. Item Hildebrand, Christian Alexander & Hundertmark, S. (2021) A Strategy Framework to Boost Conversational AI Performance. Marketing Review St. Gallen, (4). 10-16. ISSN 1865-6544
  6. Item Castelo, N.; Boegershausen, J.; Hildebrand, Christian Alexander & Henkel, A.: Bots at the Frontline: How Consumers Perceive Firms that Employ Service Robots. 2021. - Association for Consumer Research (ACR).
  7. Item Bergner, Anouk; Hartmann, J. & Hildebrand, Christian Alexander: Conferring Minds to Machines: A Deep Learning Approach to Mind Perception, Smart Object Relationships, and Task Delegation. 2021. - INFORMS Marketing Science.
  8. Item Bergner, Anouk; Hartmann, J. & Hildebrand, Christian Alexander: Conferring Minds to Machines: A Deep Learning Approach to Mind Perception, Smart Object Relationships, and Task Delegation. 2021. - Society for Consumer Psychology (SCP).
  9. Item Bergner, Anouk; Hartmann, J. & Hildebrand, Christian Alexander: Conferring Minds to Machines: A Deep Learning Approach to Mind Perception, Smart Object Relationships, and Task Delegation. 2021. - Artificial Intelligence in Management (AIM).
  10. Item Bergner, Anouk; Hartmann, J. & Hildebrand, Christian Alexander: Conferring Minds to Machines: A Deep Learning Approach to Mind Perception, Smart Object Relationships, and Task Delegation. 2021. - Association for Consumer Research (ACR).
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