Profile Page Prof. Dr. Martin Eppler

Profile Picture
Name Martin Eppler
Title Prof. Dr.
Institute/School MCM -Institute for Media and Communication Management
Address MCM-HSG
Büro 48-125
Blumenbergplatz 9
9000 St. Gallen
Email address
Phone +41 71 224 2297
Main Focuses Wissensvisualisierung; Managementkommunikation; visuelle Kommunikation; Kommunikationsmanagement; Strategisches Management; Neue Medien; Kreativität in Teams, Data Storytelling
Further fields of research Managementkommunikation, Visuelle Kommunikation, Geschäftsmodellinnovation, Strategisches Management, Stakeholder Management, Data Storytelling, Entscheidungsfindung und Verbesserung
Professional Career
Teaching Activities
Editorial Boards
Additional Information

Latest Additions (all)

  1. Item Muntwiler, Christian; Eppler, Martin; Unfried, Matthias & Buder, Fabian: The Awareness of Bias Susceptibility and Individual Bias Blind Spots in Managerial Decisions. , 2022, [img]
  2. Item Eppler, Martin & Muntwiler, Christian: When Ignorance isn’t Bliss: Managers’ Illusion of Explanatory Depth for Emerging Digital Technologies and the Promise of Visualization. , 2022, [img]
  3. Item Bünzli, Fabienne; Eppler, Martin; Stanoevska-Slabeva, Katarina & Hofer, Alena (2022) Expressing Demands or Offers: How to Promote Volunteering Using Visual and Verbal Appeals. International Journal of Business Communication, 1-22. ISSN 2329-4884 [img]
  4. Item Eppler, Martin: Revitalizing the methodological know-how behind typologies and taxonomies. 2021. - European Conference on Research Methodology. - Lisbon, Portugal.
  5. Item Eppler, Martin & Muntwiler, Christian: BIASMAP – Developing a Visual Typology and Interface to Explore and Understand Decision-Making Errors in Management. 2021. - 4th International Conference on Human Interaction and Emerging Technologies: Future Applications (IHIET-AI 2021). - Strasbourg. [img] [img]
  6. Item Bünzli, Fabienne; Stanoevska, Katarina; Eppler, Martin & Hofer, Alena: Expressing demands or offers: How to promote volunteering using visual and verbal appeals. 2021. - Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA). - Atlanta, USA. [img]
  7. Item Bünzli, Fabienne; Eppler, Martin; Dillard, James P. & Wüstenhagen, Rolf (2021) When Visual Communication Backfires: Psychological Reactance to Visual Imagery. [img]
  8. Item Bresciani, Sabrina & Eppler, Martin (2020) A Visual Approach for Developing Social Enterprises. Multidisciplinary Business Review, 13 (2). 91-104. ISSN 0718-400X [img]
  9. Item Alexander, Elitsa; Eppler, Martin J. & Comi, Alice (2020) Data Integration: A Real-Time, Participant-Driven, and Visually Supported Method. Journal of Mixed Methods Research, (online first). ISSN 1558-6898 [img]
  10. Item Bünzli, Fabienne & Eppler, Martin: An experimental study on the influence of persuasive message strategies on less empathetic individuals. 2020. - Annual Conference of the Association for Business Communication (ABC).